Out of the Orchard

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A Record Year

There are numerous reasons for loving this industry: working closely with the hard-working growers who produce the highest quality apples in the world, impacting consumers around the world to choose Washington State apples over other alternatives, developing a strategic plan with your Board of Directors, and executing this plan [...]

And So It Begins …

Photo: Eric Johnson Orchards, April 7, 2011
This is the time of year where we hope that spring weather in the range of 65 degrees is actually upon us … the buds bloom and the bees work.   Unfortunately, the 2011 spring hasn’t completely arrived just yet … which is [...]

Cherries took the stage

On March 2 through 5, the Cherry Marketing Institute took part in the Research Chefs Association’s (RCA) Annual Conference & Culinology Expo. The RCA conference is the only research and development conference focused on the discipline of Culinology—the blending of culinary arts and food science. At the conference, CMI [...]

Amman, Jordan

Approximately 6 million people live in Jordan, with Amman representing over 2 million. The currency is the Jordanian Dinar at JD$0.7 to US$1. The United States has a Free Trade Agreement (FTA) with Jordan that allows for duty-free access to the country for Washington/USA apples. There is a 4 [...]

On the show floor

Each February, the largest produce-oriented trade show in the world, Fruitlogistica, is held in Berlin. This year marked the 16th Fruitlogistica where USA Pears had a booth presence.

The show expands each year, and with 2,452 exhibitors from 84 countries, it is easy to get lost in the pack. Although [...]

Go Red Instead

Last month, the Cherry Marketing Institute announced news of an inaugural trade advertising campaign. The campaign’s goal is to drive tart cherry usage with ingredient decision makers, and convince them to include tart cherries in their new product formulas and menus.

This is the first trade advertising plan since CMI [...]

Forecasts, Trends and Hot Topics for 2011, Part 2

Here is part two of my look at the hot trends and topics for 2011. Check my earlier post for other forecasts.
Topics
Some recent happenings in DC should continue to have some big play throughout the year.

Food Safety- The President just signed a food safety bill. Implementation may [...]

Forecasts, Trends, and Hot Topics for 2011

As we enter the new year, it seems as though many pundits are predicting the hot trends and topics for 2011. I’ve developed my own list based on relevancy to our industry.
Trends
Buying Local – This will continue to be hot and may get more buzz than organic. [...]

Pie shooters and other great trends

This past week, the Cherry Marketing Institute held its 22nd annual meeting in Traverse City, Michigan. We presented a report to the industry detailing the marketing results from 2010, as well as plans for 2011. It has been an amazing year as the “Red Recovery Routine” worked well for [...]

Full Disclosure and Open Transparency

Now that the U.S. Government has passed the long-awaited food-safety legislation that has been many years in the making, one would think that we are all about to enter into a new era of consumer protectionism. Billed as The Food Safety Modernization Act, costing an estimated $1.4 billion in [...]