Out of the Orchard

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Governor’s Mission to China

Mid September, I had the opportunity to travel to China on the Washington State Governor’s Mission. Prior to the mission, Washington Apple Commission Chairman Frank Davis and I visited Shandong Province and I would like to share these details with you.

Yantai is a coastal city lying southwest of Dalian [...]

Vietnam: A Land of Mopeds and Growing Cherry Consumption

Keith Hu discusses merchandising strategy with Metro Fruit Category Manager Vu Thi Thu Huang. The cherry crop in the Northwest continues to expand and growers will continue to need new markets and new segments in order to remain viable. With this fact in mind, I [...]

Asian Trade Tour, Week Two

Washington
Governor Christine Gregoire with Northwest Fruit Exporters’ Jim Archer (left) and me on our trade tour through Asia.

Washington Governor’s Tour to Asia

Washington State Governor Christine Gregoire is taking a group of agriculture representatives on a trade mission to Asia this week and next. This photo shows apple and potato commissioners and support personnel in Sci-tech Beijing with the state’s ag director. Sci-tech is a high-end retailer. Washington Apple Commission President [...]

Washington’s Export Outlook for 2010-2011

Recent travels to Chicago to attend the USApple Outlook conference have provided optimistic insights into the export opportunity, or more accurately 'competition', for Washington apples this season. Presenters from several countries provided apple estimates allowing for a global outlook on supplies:

Past, Present and Future Innovations in the Produce Industry

Recently I participated in a survey conducted by a major produce magazine to identify the most important innovations that have shaped the industry in the past 25 years as well as those that will shape the future. They will use the survey results in an upcoming issue of their [...]

Eleventh Hour Resolution

North East apple growers dodged a bullet this week, when a resolution to the stalled and bogged down Jamaican H2A program was finally announced by Senator Leahy’s (Vermont) office. The announcement of the resolution was made after industry leaders and elected officials worked tirelessly for the last few weeks [...]

Lower Worldwide Pear Supplies Expected

Recent news from the World Apple and Pear Association (WAPA) show a 19% projected decline in pear production in the European Union (E.U.), making this year’s crop potentially the lowest in a decade. Closer to home, the Pacific Northwest pear crop is projected to see an 11% decrease. Factoring [...]

Retail Executives Enjoy a Taste of Peach Harvest

PHOTO: Jill and Peter Douglas show retail guests some freshly harvested peaches and nectarines.
As harvest of the region’s 13-million-plus-box cherry crop begins to wind down, peach and nectarine growers are just starting to pick up steam in their campaign to pick a soft fruit crop that will run [...]

Powered by Cherries, the Chicago Marathon

This year’s tart cherry marketing plan will kick off in October at the 2011 Bank of America Chicago Marathon. We’re excited to showcase cherries and the “Powered by Red” benefits to more than 125,000 athletes and fitness enthusiasts—and in the third-largest media market in the nation—with the help of [...]