Keeping the customer satisfied

  • October 1st, 2010

Over the past ten years I have initiated a number of research trials that, when taken together, tell an important story about the link between apple quality and profitability. I often quote my mantra that “we are in the food business” along with McDonald’s, Wal-Mart, and even the slow [...]

WSU releases second new apple, called WA 5

  • October 1st, 2010

Just a year after the release of WA 2, WSU’s apple breeding program in Wenatchee is releasing its second new cultivar, WA 5. WA 5 is sufficiently different from WA 2 in ripening season, appearance, and eating quality to justify its release.

With a bright orange-red stripe covering 60 to [...]

  • Steps to commercialization

Steps to commercialization

  • October 1st, 2010

New apple varieties from Washington State University are evaluated and ­commercialized under the following general guidelines.

Phase 1: Initial seedling selection and evaluation The Washington Apple Breeding Program evaluates many thousands of seedlings, with input from its Industry Advisory Council. The breeding program identifies selections for ­advancement to Phase 2.

Phase 2: [...]

Mysterious ailment strikes

  • October 1st, 2010

A mysterious disease that has been killing the best looking, reddest strains of McIntosh apples in the nicest orchards in the northwest quadrant of Michigan has tentatively been identified, and growers now have some idea what to do about it.

“We’re not quite there yet,” said Dr. George Sundin, the [...]

  • Totally RED

Totally RED

  • October 1st, 2010

Because the red pigments are antioxidants, red-fleshed apples do not turn brown when sliced.

Swiss nursery owner and fruit breeder Markus Kobelt hit the headlines across Europe with the ­latest apple varieties he released. They are among the first red-fleshed apples in the world to go into commercial production.

Kobelt, who [...]

  • Pear breeding moves toward better varieties

Pear breeding moves toward better varieties

  • September 1st, 2010

Richard Bell works to develop better pears with the flavor of Bartlett and resistance to fireblight and pear psylla, and more precocious.

One of the problems with pears is their lack of precocity. They stay juvenile, taking up valuable space and waiting just too long to grow up and produce [...]

  • Minnesota growers feel excluded

Minnesota growers feel excluded

  • August 1st, 2010

A key question for Minnesota growers is whether SweeTango is a club, niche apple of minor consequence or a “Honeycrisp killer” destined for the mainstream.

Fred Wescott, who grows apples and operates Wescott Orchards and Agri Products, a packing facility in Elgin, Minnesota, told Good Fruit Grower that the exclusive [...]

  • Apple growers need good niche apples

Apple growers need good niche apples

  • July 1st, 2010

Nothing adds spice to a horticulture meeting like a discussion of new, upcoming, promising apple varieties.

Some growers—those depending on commercial packing houses and wholesale distribution—may be looking for that one new variety that could someday transform the industry. Honeycrisp comes to mind.

Growers who have more direct access to local [...]

  • A grower reaches out to consumers

A grower reaches out to consumers

  • July 1st, 2010

Rosa Lynn is a chance seedling discovered on Washington’s Royal Slope. The fruit stores well.

If you discover an exciting new apple variety and want it to succeed, it’s going to take more than just delivering it to the warehouse, a marketer says.

Dain Craver has been traveling the country promoting [...]

  • Avoid hazards when choosing cherries to plant

Avoid hazards when choosing cherries to plant

  • July 1st, 2010

Early Robin has the potential of meeting the demand for an early harvest Rainier-type cherry.

Twenty years ago, fresh cherry producers in the Pacific Northwest were limited in their variety choices to primarily Bing and Rainier. Now, however, there is a plethora of available varieties with more appearing all the [...]

A direct marketer’s directory of apple varieties

  • July 1st, 2010

Harvest date*
Variety
Comments

8/20
Zestar!
Crispy, juicy, nice sweet/tart balance, good flavor for an early apple, firm slices

8/20
Dandee Red
High acid, good keeper for its season

8/20
Sansa
Excellent sweet/tart balance and crunch, disease resistant

9/1
Ginger Gold
Stores into late January

9/3
Gala
Sweet, mild, crisp, slices stay firm

9/15
McIntosh
Read More

  • Last Bite Variety Roundup

Last Bite Variety Roundup

  • July 1st, 2010

Left to right: Envy, an ENZA variety, is in field trials in New Zealand, France, the United Kingdom, and the United States; Ariane was developed in France from crosses of old varieties including Florina, Prima, and Golden Delicious; Evelina, a red sport of Pinova, was discovered in Germany; Honeycrunch [...]