How many is too many?

  • December 1st, 2009

When it comes to new varieties, John Rice predicts that in the next decade, most retailers will offer five main apple varieties year round—Gala, Fuji, Granny Smith, Golden Delicious, and Red Delicious—and use the sixth slot to feature seasonal varieties, like Honeycrisp in the early autumn months and other [...]

  • Market limitations

Market limitations

  • December 1st, 2009

How new varieties will coexist with those that have already carved out shelf space is the million-dollar question.

The biggest change from a marketer’s standpoint in the next decade will be the influence of the club varieties on the marketplace, says Bob Mast, marketing director at CMI (Columbia ­Marketing International) [...]

Identity crisis

  • December 1st, 2009

The flood of new apple varieties will continue until the consumer is so confused about the Washington apple identity that they might turn to something else that they can identify, predicts Dr. Don Heinicke, a grower at Orondo in north central Washington. Heinicke was asked to revisit the 1987 [...]

  • Wind of change

Wind of change

  • December 1st, 2009

“Change is in the wind,” an article in the Good Fruit Grower declared in 1987, which was a year of milestones for the Washington tree fruit industry.

The industry harvested record apple and pear crops that year. The apple crop came in at 68 million boxes of apples, a leap [...]

  • Growers foresee change

Growers foresee change

  • December 1st, 2009

There are too many new apple varieties, says Polish orchardist Krzysztof Hermanowicz.

New market niches, more emphasis on eating quality, technological advances in the orchard, more regional focus on food, and closer relationships with retailers are changes that a handful of tree fruit growers across the globe envision in the [...]

  • Exotic varieties, new regions

Exotic varieties, new regions

  • December 1st, 2009

A new interest in clones and lesser-known varieties will drive vineyard plantings in Washington State in the next ten years, say industry experts.

Limited retail shelf space could impact the success of new varieties.

by Melissa Hansen

Crystal ball visions given by a cross section of Washington State’s wine grape industry show [...]

  • Nursery perspective

Nursery perspective

  • December 1st, 2009

These finished nursery trees will soon be harvested and prepared for later planting by growers.

With the proliferation of new tree fruit varieties released in the last decade, the next ten years should spark consumer interest and excitement in the tree fruit category, say nursery representatives.

The most important change that [...]

Cold-friendly varieties

  • December 1st, 2009

Last winter’s cold damage has helped researchers and grape growers identify varieties that are best suited to British Columbia’s Okanagan Valley.

Working with a handful of growers, including Vincor Canada and Mission Hill Family Estate, researchers from the Pacific Agri-food Research Centre in Summerland identified Petit Verdot, Pinot Noir, and [...]

Good to Know – Barritt, Evans

  • November 1st, 2009

Since 1994, Washington State University has strived to develop new apple cultivars with outstanding eating quality as quickly as possible. After 15 years, the WSU apple breeding program is releasing its first apple cultivar. The apple, currently known as WA 2, has outstanding eating quality, appearance, and productivity, and, [...]

  • Next big thing testing Mairac

Next big thing testing Mairac

  • November 1st, 2009

The new variety Mairac in being grown in a test plot in the Wenatchee, Washington, area.

Two partners in the European commercialization company VariCom, Michael Weber and Bruno Essner, traveled to the United States in late September to appraise their varieties in test plots.

VariCom has applied for plant variety rights [...]

  • On the fast track

On the fast track

  • November 1st, 2009

Michael Weber picks some samples of Mairac in a Washington State test planting.

With apple variety breeders putting a strong emphasis on accelerating the breeding process, it only makes sense to commercialize the resulting varieties as quickly as possible.

That’s the opinion of Michael Weber, managing director of a Swiss company [...]

  • Novel approach

Novel approach

  • November 1st, 2009

Pete Van Well (left) and Alessio Martinelli of CIV, Italy, admire the color of Rubens apples in Wenatchee, Washington, just before harvest.

Rubens, a new apple variety from Italy, will be commercialized in North America in a novel way that is designed to reduce the risk for producers and to [...]