Agricultural marketing agency relaunches as Noble West
AC&C Marketing is officially rebranding as Noble West, according to a news release. The female-founded and women-led specialty agency aims to continue its mission to disrupt agricultural marketing with a commitment to authentic, soil-born storytelling. The company was founded in 2007 by Ali Cox, a fifth-generation farmer. Clients include farmers, vertically integrated food purveyors and agricultural industry businesses.
“I am passionate about demystifying our food systems,” said Cox, who is also the company’s CEO. “With the launch of Noble West, we are more fiercely and unapologetically dedicated to guiding our clients in educating consumers about where their food comes from.”
Over the past three years, Cox has worked alongside the leadership team composed of Sarah Tjoa, vice president of client services and strategy, and Aaron Himmel, vice president of operations. The remote company, headquartered in California’s Central Valley, offers a streamlined agency model, building a team of creatives, strategists and media experts with entrepreneurial spirits.
For more information, go to: wearenoblewest.com.
Afrikelp USA’s seaweed extracts help to improve crop quality, yield
Afrikelp USA is promoting its seaweed extracts to enable farmers to improve quality and crop yield with a high return on investment, according to a news release. The company, based in California, offers a liquid seaweed treatment that is sustainably extracted from the unique South African giant kelp, Ecklonia maxima. Each batch goes through a rigorous internal quality laboratory test, and Afrikelp USA’s quality is regularly checked by independent labs.
“Afrikelp has more than 15 years of expertise nourishing growth for a wide variety of crops with our sustainably harvested Ecklonia maxima,” said Joaquin Orellana, managing director.
The company’s products can support root and shoot growth and can be applied to a range of crops — from fruits and nuts to grains, seeds and vegetables — to boost agriculture performance.
For more information, go to: afrikelp-usa.com.
Fall Creek promotes Daniel to general manager for U.S., Canada
Fall Creek Farm and Nursery Inc. recently announced the promotion of Dave Daniel to general manager for Fall Creek’s United States and Canada business, according to a news release. Previously, he was the blueberry breeding and nursery company’s U.S. operations manager. In his new role, Daniel is accountable for managing and developing the U.S. regional team, supporting and enhancing the company’s values and culture. Daniel is based in Lowell, Oregon, and reports to Alberto Medina-Mora, regional director for the U.S., Canada and Mexico.
“Dave brings valuable expertise and experience in the industry, and within the company, to this position,” said Medina-Mora.
In 2012, Daniel and his wife sold their Pleasant Hill Nursery in Pleasant Hill, Oregon, to Fall Creek, and he joined the company as farm manager in Oregon. In 2014, he was promoted to production manager, overseeing plant production and crop health at all of Fall Creek’s Oregon facilities. He was promoted again in 2019 to operations manager.
“After a decade with the company, I know firsthand the commitment to and investments made in ensuring high plant health and quality, the finest blueberry genetics and well-trained and knowledgeable employees,” said Daniel. “Now, as general manager of Fall Creek’s U.S. and Canada operations, I look forward to collaborating with our incredible team to find ways to continually increase the value we deliver to our customers.”
For more information, go to: fallcreeknursery.com.