IronCraft adds Rochel as product manager

Ryan Rochel
Ryan Rochel

IronCraft, a manufacturer of agricultural implements and skid steer attachments, has added industry veteran Ryan Rochel as a product manager, according to a news release. He joins IronCraft after serving in various engineering and new product development roles at Caterpillar and most recently as vice president of new product development for Continental Disc Corp. in Liberty, Missouri. At IronCraft he is responsible for all phases of product life-cycle management, including ideation for new products, design and development; manufacturing; customer and dealer support; and more.

“We’re thrilled to have Ryan join the management team leading product life-cycle management. New product development is a vital part of our growth strategy, and Ryan has clearly demonstrated his capabilities,” said Pat Kozlowski, IronCraft CEO. “In addition to seeing the need within the marketplace, and bringing new product ideas to fruition, he knows how to work with dealers and customers to ensure success in the field for both new and existing product lines.”

Rochel holds a bachelor’s degree in mechanical engineering from Kansas State University and a master’s in business administration from Aurora University, as well as six patents.

“These are exciting times at IronCraft, and I’m excited to be a part of it,” said Rochel. “We have a legacy of product innovation, and it is an honor to lead that charge. We’ll continue to forge ahead with products that make life easier for our dealers and the customers that they serve.”

Based in east Tennessee, IronCraft was founded in 2014 under the Titan Implement brand. For more information, go to:

Lindsay partners with Ceres for FieldNET platform

Lindsay Corp., a global manufacturer and distributor of irrigation and infrastructure equipment and technology, recently announced a partnership with Ceres Imaging, a provider of high-resolution imagery analytics with support for precision agriculture, according to a news release.

The Ceres Imaging technology will populate high-resolution images in Lindsay’s FieldNET platform, which enhances growers’ abilities to remotely monitor, control, analyze and apply irrigation recommendations. The addition of Ceres’ imagery and access to its analytics platform will allow growers to monitor and adjust operations based on key indicators of crop performance, such as emergence, canopy density, soil composition, water stress and nitrogen content. 

“Lindsay is committed to providing the latest technology to growers to help scale their organization and maximize yields,” said Gustavo Oberto, president of global irrigation at Lindsay. “The Ceres Imaging offering is a natural addition to the tool kit we provide growers. We are excited about the work Ceres Imaging is doing with high-resolution thermal imaging and analytics today, especially as it pertains to precision irrigation and the value this partnership will continue to create for our mutual customers. We know that no two fields, no two operations, no two crops are the same, so we are excited to provide our customers this choice among a suite of imaging options compatible with current and future irrigation innovations.”

The data connection between the FieldNET and Ceres Imaging platforms will be two-way, with Ceres imagery provided and shown in the FieldNET platform. In-depth analytics and recommendations, powered by FieldNET data, will also be accessible within the Ceres Imaging platform. 

“Our passion for agriculture and helping growers maximize their potential is at the root of what we do at Ceres,” said Ashwin Madgavkar, founder of Ceres Imaging. “We see that same passion and drive to create innovative solutions and analytics in Lindsay’s product lineup. We’re excited to partner with them and look forward to continued innovation.”

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Ten Acre Marketing expands account and creative teams

Simon Andrys
Simon Andrys
Jonnah Lee
Jonnah Lee

Ten Acre Marketing, a full-service agriculture marketing firm based in Grand Forks, North Dakota, recently welcomed two new team members, Jonnah Lee and Simon Andrys, to the growing organization, according to a news release. 

Lee, who joins the team as account coordinator, will work directly with clients with a focus on an agribusiness and production agriculture portfolio. Prior to joining Ten Acre, she was a communications and grower-services specialist with the North Dakota Corn Growers Association and worked with Nutrien Ag Solutions. Lee has a bachelor’s degree in agricultural communications from North Dakota State University. 

Andrys will lead Ten Acre’s creative team as art director, providing an aesthetic vision and technical acumen to expand the creative services offered by the firm. Andrys holds a bachelor’s degree in graphic design from Minnesota State University Moorhead.

“Jonnah’s inherent knowledge of agriculture and positive attitude make her a perfect fit within our account team. Her keen attention to detail and farm work ethic will greatly benefit our clients,” said Leah Halverson, Ten Acre Marketing CEO. “And Simon’s technical knowledge and experience in design and marketing applications will elevate the creative services we provide to our clients. They’ve both quickly embraced our clients’ needs and challenges, proving the value we knew they would bring to complement our team.”

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Major label expansion for Brake On! herbicide

SePRO Ag’s Brake On! preemergence herbicide for control of annual grass and broadleaf weeds in permanent crops received a significant expansion of its Environmental Protection Agency-approved label, according to a news release. The new label now covers: citrus, pome fruit, stone fruit, hops, berries and small fruit (except strawberries), tree nuts and more, making it the only Group 12 herbicide labeled for this expansive range of crops, according to the release.

During the past two years, SePRO Ag has produced a wide range of research and commercial demonstrations to support this label expansion beyond the previous approval for use on stone fruit, avocado, tangerine (mandarin), pomegranate and pistachio crops.

“SePRO Ag is excited by the positive response from growers since it was first marketed, and this label expansion brings this powerful new tool to a wider array of crops,” said Sean Lynch, SePRO Ag’s director. “Our passion is to bring crop protection products to producers that stop yield-robbing, quality-jeopardizing pests from threatening your peace of mind and help preserve your operation for generations to come.”

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Vestaron adds Collins to board, names Fox as VP

Sarah Fox
Sarah Fox
James C. Collins Jr.
James C. Collins Jr.

Vestaron, a leading producer of peptide-based biopesticides, recently announced that James C. Collins Jr., former CEO of Corteva, has joined its board of directors as chair of the governance committee, according to a news release. 

“Jim brings a wealth of knowledge and expertise, including firsthand experience launching the industry’s last broad-spectrum nerve and muscular mode of action insecticide prior to Spear, overseeing large-scale fermentation-based production of an insecticide and managing government affairs,” said Anna Rath, CEO of Vestaron. “All of that plus his strategic outlook make him an ideal choice to support Vestaron’s continued development.”

Collins brings to Vestaron more than 30 years of experience in the agriculture and food industries across operations, sales, marketing, general business and corporate management. 

Also, Vestaron has appointed Sarah Fox as its first vice president of sustainability. In this role, Fox will lead the company’s sustainability strategy and initiatives, aimed at promoting sustainable agriculture and protecting biodiversity.

“We are thrilled to welcome Sarah to the Vestaron team,” said Rath. “She brings a wealth of knowledge and experience that will enable us to promote our messages of sustainability and biodiversity as well as continue to hold ourselves accountable to these core values.”

Fox brings more than 25 years of experience in sustainability and corporate responsibility, most recently coming from a leadership position at Nutrien Ag Solutions. She holds a master’s degree in atmospheric science and ecology from the University of Albany and a bachelor’s from Trinity University in Washington, D.C.

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Redox contributes $500,000 to Idaho ag research center

Redox Bio-Nutrients, headquartered in Burley, Idaho, recently announced a $500,000 gift to the University of Idaho-led Center for Agriculture, Food and the Environment project.

“Agriculture is at a transformative state of change right now,” said Darin Moon, CEO of Redox Bio-Nutrients. “We have to move forward through sound science that allows us to positively adapt and change. We couldn’t pass up this opportunity to contribute in a significant way, because it’s a part of who we are.”

This financial commitment is the latest support for the $45 million project, which, when completed, will have multiple components to foster scientific research, agricultural sustainability and consumer education. 

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CropX acquires Tule to expand drip-irrigation market

CropX Technologies, which provides digital solutions for agronomic farm management, recently announced its acquisition of Tule Technologies, a precision irrigation company based in California, according to a news release. This acquisition brings new data-capture technologies to the CropX Agronomic Farm Management System and expands its market in California drip-irrigated specialty crops.

“We are excited to welcome Tule to CropX, expanding our offerings to our customers to solve agronomic problems. With Tule’s canopy data incorporated into the CropX system, CropX is adding a new and powerful dimension to the world’s most complete precision irrigation solution,” said Tomer Tzach, CEO of CropX.

The CropX Agronomic Farm Management System offers advanced soil and crop data and planning tools on an app capable of tracking multiple farms and fields. (Courtesy CropX)
The CropX Agronomic Farm Management System offers advanced soil and crop data and planning tools on an app capable of tracking multiple farms and fields. (Courtesy CropX)

The CropX system offers users real-time mobile and desktop insights and advice on irrigation, disease control, nutrient management and more, based on above-ground crop sensing data and below-ground soil monitoring. Tule brings a complementary new mode of data collection that precisely determines crop water use, which will enhance CropX’s artificial intelligence predictions, recommendations and automations. All Tule employees will join CropX.

“At Tule, we’ve admired CropX for their agronomic expertise, engineering excellence and global ambition,” said Tom Shapland, CEO of Tule. “We couldn’t be more thrilled to join the CropX team.”

This is the fourth acquisition CropX has made since 2020 and the second U.S.-based company. CropX acquired Nebraska-based CropMetrics and New Zealand-based Regen in 2020 and Netherlands-based Dacom Farm Intelligence in 2021.

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Toro to partner with Treetoscope for irrigation management

The Toro Co. and Treetoscope Ltd. recently announced a partnership to provide a direct plant-sensing technology to support irrigation management decisions to growers across the United States, Canada and Mexico, according to a news release. 

“Toro Ag is excited to partner with Treetoscope and for the value that this solution will bring to our customers and our industry,” said Neville Mody, general manager of Toro Ag Americas. “Delivering simple, specific and actionable information will make irrigation management tools more accessible to a wider range of growers. These tools empower our customers seeking to improve water use efficiency, protect and enhance yields, and manage input costs in the face of an increasing strain on resources.” 

The partnership aims to provide: actionable information on irrigation demand via direct sensing of plant water uptake; easy-to-read output in inches of water, delivered through a simple, concise dashboard; hassle-free installation completed in minutes with basic tools; and trusted results validated by leading agricultural research institutions.

“Treetoscope is eager to work alongside Toro, a global market leader, on its journey to provide farmers with cutting-edge, actionable and affordable decision-supportive tools for irrigation optimization,” said Dotan Eshet, CEO of Treetoscope. “The partnership with Toro will allow us to reach masses of farmers and provide them with the best plug-and-play, easy-to-use tools, helping them cope with the worsening water crisis.” 

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