Two Michigan apple shippers are joining forces on sales and marketing, BelleHarvest and Michigan Fresh Marketing announced in June. The combined sales force will represent about 150 growers and operate seven packing facilities in Michigan and Wisconsin, according to a news release from BelleHarvest, making it the second largest apple shipper in Michigan.
“The growth potential these two organizations bring to the market is exponential,” Michigan Fresh CEO Joe D’Ottavio said in the release. “We have an experienced sales team, diverse varieties and the ability to pack orders quickly and efficiently.”
Marketing will continue under both brands but merging into one company for apple sales will benefit both. The organization expects to sell 3 million bushels of fresh market apples this season.
—by Kate Prengaman