The U.S. Apple Association has released a new, mobile-friendly website at usapple.org.
The website continues to address the organization’s position on key topics, ranging from food safety to agricultural labor reform, while increasing the appeal to consumers and the ease of use for USApple members, says Wendy Brannen, USApple’s Director of Consumer Health and Public Relations.
The new site also incorporates the “Blogging for Apples” blog, making it easier to find on-trend recipes and ways to get involved in seasonal marketing campaigns, and features a “Meet the Growers” section on the home page.
A new password-protected section of the site includes a member database and access to the association’s publication, available only to members.
Still being developed: an orchard map for consumers to find apple farms near their homes or travel destinations.
“This is a tool that has long been missing in our toolbox. Sure, there is great emphasis on social media and blogs these days, but we needed this home base for people to access our most important information—whether that is a legislative aid researching our position on the Farm Bill, a consumer seeking health data and recipes or a journalist seeking the latest industry statistics,” Brannen said.
The micro-advertising agency WHOISCARRUS, based in Orlando Florida, developed the site.
The U.S. Apple Association is the national trade association representing all segments of the apple industry.
Members include 40 state and regional associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business.