Cherry harvest in Prosser, Washington in 2014. (TJ Mullinax/Good Fruit Grower)
June saw some huge shipments of cherries, averaging 332,000 boxes per day, according to the Northwest Cherry Growers.
What was expected to be the second biggest cherry crop ever has triggered enormous movement to the marketplace. June’s total came in at 10.3 million boxes.
Domestic retailers have stepped up promotions through in-store radio ads, online promotions and other channels. International markets are also accepting large shipments. Korea has taken 490,000 boxes, China/Hong Kong 429,000 boxes, Taiwan 209,000 boxes, Japan 182,000 boxes and Australia 94,000 boxes.
“Certainly, it will take the entire world to move the crop we have in 2014,” wrote BJ Thurlby, president of Northwest Cherry Growers.
Casey Corr was the managing editor of Good Fruit Grower, overseeing the magazine’s editorial, production, sales and marketing, and budget from 2012 through May 2018. Read his stories Phone: (509) 853-3512 -- here