On the Strip

So, what do you think of when someone HAS to go to Las Vegas to attend a convention? Yes, I know what you’re thinking, but rest assured, my recent visit (April 20-23) was all business!

Attendance at the United Fresh 2010 convention was a low-key event for a seasoned convention attendee like me. Believe it or not, gambling is not my thing but walking around and watching humanity is, so Las Vegas provides many an opportunity. The convention was excellent for Food Safety and Traceability information, but I spent most of two days walking the exhibition floor meeting with packers and talking with vendors. In addition, several East Coast producers were in attendance adding to the speculation of what the 2010 apple harvest will bring from Washington. ‘More of the best’ is the standard answer.

If you were inclined to attend an industry convention from an educational standpoint, I might suggest PMA this October in Orlando—a larger venue with more packer participation and an international presence.