Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.
Consumers ordered cherries via Tmall’s online platform and received them within 48 to 72 hours. Around 200 tons of cherries were sold.
Asia Fruit Logistica described it as a watershed promotion in underlining the potential of e-commerce as a direct-to-consumer sales channel for fresh fruit and directly accessing young consumers who have the means and motivation to buy high-value imported fruit.
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