United Fresh announced in a news release a new United Fresh and Cornell University Executive Education certificate program intended to help leaders in the produce industry overcome the challenges caused by the disruption of the world economy due to the coronavirus pandemic.  

The program, Leading Through Crisis: The Path Forward for the Fresh Produce Industry, is a five-part workshop series that will be delivered by Cornell instructors on the United Fresh LIVE! virtual platform June 15 to 19. 

The sessions include the following:

—Values-driven Leadership and Critical Thinking

—VUCA Leadership (Volatile, Uncertain, Chaotic and Ambiguous)

—Planning Supply Chains for Resiliency

—Communicating Through a Crisis

—State of the Industry: A Forecast of the Future

All attendees will earn a certificate from Cornell University upon completion of the course.

Registration is $400 for United Fresh members and $600 for nonmembers.

For more information and a registration link, go to www.unitedfresh.org/leading-through-crisis-the-path-forward-for-the-fresh-produce-industry or contact Amanda Griffin, United Fresh’s vice president of education and program management, at 202-303-3412.

—by Jonelle Mejica