Sales of the MAIA-1 apple variety, developed by the Midwest Apple Improvement Association and marketed as EverCrisp, have expanded to Texas.
Described as sweet, juicy and firm, EverCrisp combines the best features of its parent varieties, Honeycrisp and Fuji, and is now in its second season selling at grocery stores.
“Enthusiasm and demand for the EverCrisp apple are high and we are thrilled to be able to bring this apple to the Texas region,” Jim Allen, vice president of marketing at New York Apple Sales Inc., said in a news release.
H-E-B, a leading Texas retailer, named EverCrisp its apple of the month in January. In December, H-E-B featured the Snap Dragon as the apple of the month. Both apples were grown in upstate Western New York.
The Midwest Apple Improvement Association was formed in the mid-1990s with the goal of developing apple varieties to suit the climate and challenges faced by growers in the Midwest. The EverCrisp apple is the first MAIA variety to arrive on the market.