Out of the Orchard

Thurlby: Northwest cherry team on the go through first crop estimate

By |May 16th, 2014|

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The promotion staff at the Northwest Cherry Growers has been all over the globe over the past several months.

Likewise, the

Good Fruit Grower improves service to growers

By |November 22nd, 2013|

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As the Northwest Tree Fruit Industry races toward 2014, the team at the Washington State Fruit Commission has been racing

The Fickle Nature of Earned Media

By |September 9th, 2013|

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With the industry running full tilt into apple harvest … the team at the Northwest Cherry Growers is putting together

The Art, Science…and Luck of Cherry Crop Estimation

By |June 12th, 2013|

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It’s June 12th 2013 and the Northwest Cherry harvest for this season is officially underway. We saw our first shipments

Reporting from Asia

By |May 6th, 2013|

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TOKYO, Japan — As the Northwest Cherry Season quickly approaches I am spending two weeks meeting with importers in Korea

Priority No. 2

By |April 15th, 2013|

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As the Washington apple production increases and U.S. apple consumption remains flat (if not arguably declining), we all agree increasing

A New Cherry Season Brings Hope, Opportunity and Plenty of Challenges

By |April 15th, 2013|

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As the Northwest Cherry season draws closer by the day … for the first time in six or seven years

In Times of Plenty

By |April 1st, 2013|

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I think we can all agree the record Washington apple crop of 2012 couldn’t have happened at a better time.

Optimistic about pears

By |February 1st, 2013|

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Recently, I had the pleasure to address a large number of growers at North Central Washington Pear Day in Wenatchee.

Plan ahead

By |January 25th, 2013|

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This week, I had the pleasure of giving presentations at apple meetings in Chelan and Wenatchee focusing on the good

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