Alfredo grew up working in orchards alongside his father. After starting a family, Alfredo followed his interests in the packing side of the industry and is currently pursuing goals in orchard management.
Devon’s family started out raising cattle in the Yakima Valley, then moved into hops, tree fruit and grapes.
Generations to follow
James manages the wine grape crops on the family’s estate in the White Bluffs region of central Washington. He works alongside his brother John, and parents, Bob and Crista Whitelatch.
Paul is a fourth-generation peach grower who’s been working with his father, Frank, on mechanization trials to help reduce labor costs and improve fruit quality.
Eladio, a second-generation farmer from the upper Yakima Valley, worked alongside his father, Miguel Gonzales, in orchards and now manages several test orchards in Naches, Washington.
After originally pursuing a degree in history and law, Nick pursued a more hands-on career through Washington State University’s viticulture program.
Joe returned to the 1,500-acre family farm after working in finance and manages domestic and export sales and marketing for the company.