Project Description

Marketing, Winter Season Preview

Featured stories about marketing and the winter season preview appear in this issue.

Cultivating resiliency

  • November 1st, 2009

Resiliency is the ability to see opportunity in what some people might view as a negative experience.

Dr. Glen Fahs of the Cascade Employers Association, [...]

  • Next big thing testing Mairac

Next big thing testing Mairac

  • November 1st, 2009

The new variety Mairac in being grown in a test plot in the Wenatchee, Washington, area.

Two partners in the European commercialization company VariCom, Michael [...]

Industry veteran is new CEO

  • November 1st, 2009

With more than 30 years’ experience in all aspects of the tree fruit industry, Keith Mathews became CEO in October for the new marketing [...]

  • On the fast track

On the fast track

  • November 1st, 2009

Michael Weber picks some samples of Mairac in a Washington State test planting.

With apple variety breeders putting a strong emphasis on accelerating the breeding [...]

  • Rubens put to the test

Rubens put to the test

  • November 1st, 2009

The Rubens apple is harvested in early September, after Gala, and turns a vivid orange-red with red stripes. It [...]

Optimistic about the crop

  • November 1st, 2009

The Washington Apple Commission is focusing its export efforts this year on markets that have the potential to take more large-sized apples.

The commission is [...]

  • Novel approach

Novel approach

  • November 1st, 2009

Pete Van Well (left) and Alessio Martinelli of CIV, Italy, admire the color of Rubens apples in Wenatchee, Washington, just before harvest.

Rubens, a new [...]

M.9 prevails in Poland

  • November 1st, 2009

Malling 9 is the most popular apple rootstock in Poland, closely followed by M.26, but growers are also using dwarfing Polish rootstocks, and Geneva [...]

Five food-safety lessons

  • November 1st, 2009

The tree fruit industry can learn some valuable lessons from past food-safety scares, according to Dr. David Gombas, senior vice president of scientific and [...]

WSU wins $15 million for research

  • November 1st, 2009

Washington State University researcher teams have been awarded more than $15 million in grants through the federal Specialty Crop Research Initiative. That’s more than [...]

Take food safety seriously

  • November 1st, 2009

The risk of tree fruits causing outbreaks of food-related illness is low. In fact, no outbreak has ever been linked to fresh apples, pears, [...]

Good Job – November

  • November 1st, 2009

Mathews CEO at FirstFruits
Keith Mathews, former executive director of the Yakima Valley Growers-Shippers Association, is the new CEO at FirstFruits Marketing of Washington, [...]

Major organic player

  • November 1st, 2009

Using environmentally sound, sustainable practices to produce tree fruit is one of the core values of supplier-partners of FirstFruits Marketing of Washington, a new [...]

  • Vineyard innovations

Vineyard innovations

  • November 1st, 2009

A mechanical fruit thinner has scuffed some of these berries, which will later desiccate and fall off.

Efficient over-the-row tractors and labor-saving equipment to replace [...]

Quick Bites – November

  • November 1st, 2009

Teeple chairs USApple
John Teeple of Teeple Farms, Inc., Wolcott, New York, chairs the U.S. Apple Association for 2009-2010. He succeeds Bruce Grim, Entiat, [...]

  • Selling a philosophy

Selling a philosophy

  • November 1st, 2009

FirstFruits Marketing of Washington is the new kid on the marketing block. From left are Jim Hazen, business manager for Broetje Orchards, [...]

Heading for trouble

  • November 1st, 2009

Tree pruning is one of the most important horticultural practices in an orchard. When you prune in winter, you are tested on how you [...]

MSU leads RosBREED project

  • November 1st, 2009

Michigan State University researchers will lead a four-year, $14.4-million grant-funded research project aimed at improving fruit quality, collaborating with nearly a dozen U.S. ­institutions [...]

Good to Know – Barritt, Evans

  • November 1st, 2009

Since 1994, Washington State University has strived to develop new apple cultivars with outstanding eating quality as quickly as possible. After 15 years, the [...]

Great Lakes fruit sessions

  • November 1st, 2009

More than a dozen educational sessions for tree fruit and grape growers will be offered during the Great Lakes Fruit, Vegetable, and Farm Market [...]

Good Point – Chris Schlect

  • November 1st, 2009

America’s system of delivering food to retail customers is a marvel. Without a cadre of governmental central planners dictating production levels, schedules of deliveries, [...]