Marketing, Winter Season Preview
Featured stories about marketing and the winter season preview appear in this issue.
Resiliency is the ability to see opportunity in what some people might view as a negative experience.
Dr. Glen Fahs of the Cascade Employers Association, [...]
Walter Bolinger became a fruit grower and packer after working for many years as a shopkeeper.
Merchant, politician, real estate developer, orchardist—each of these terms [...]
The new variety Mairac in being grown in a test plot in the Wenatchee, Washington, area.
Two partners in the European commercialization company VariCom, Michael [...]
With more than 30 years’ experience in all aspects of the tree fruit industry, Keith Mathews became CEO in October for the new marketing [...]
Michael Weber picks some samples of Mairac in a Washington State test planting.
With apple variety breeders putting a strong emphasis on accelerating the breeding [...]
A study that measured agricultural chemicals in the air near Washington State orchards did not find pesticides at levels considered harmful.
The $530,000 study, conducted [...]
The Rubens apple is harvested in early September, after Gala, and turns a vivid orange-red with red stripes. It [...]
The Washington Apple Commission is focusing its export efforts this year on markets that have the potential to take more large-sized apples.
The commission is [...]
Pete Van Well (left) and Alessio Martinelli of CIV, Italy, admire the color of Rubens apples in Wenatchee, Washington, just before harvest.
Rubens, a new [...]
Malling 9 is the most popular apple rootstock in Poland, closely followed by M.26, but growers are also using dwarfing Polish rootstocks, and Geneva [...]
The tree fruit industry can learn some valuable lessons from past food-safety scares, according to Dr. David Gombas, senior vice president of scientific and [...]
Washington State University researcher teams have been awarded more than $15 million in grants through the federal Specialty Crop Research Initiative. That’s more than [...]
The risk of tree fruits causing outbreaks of food-related illness is low. In fact, no outbreak has ever been linked to fresh apples, pears, [...]
Mathews CEO at FirstFruits
Keith Mathews, former executive director of the Yakima Valley Growers-Shippers Association, is the new CEO at FirstFruits Marketing of Washington, [...]
Using environmentally sound, sustainable practices to produce tree fruit is one of the core values of supplier-partners of FirstFruits Marketing of Washington, a new [...]
A mechanical fruit thinner has scuffed some of these berries, which will later desiccate and fall off.
Efficient over-the-row tractors and labor-saving equipment to replace [...]
Teeple chairs USApple
John Teeple of Teeple Farms, Inc., Wolcott, New York, chairs the U.S. Apple Association for 2009-2010. He succeeds Bruce Grim, Entiat, [...]
FirstFruits Marketing of Washington is the new kid on the marketing block. From left are Jim Hazen, business manager for Broetje Orchards, [...]
Tree pruning is one of the most important horticultural practices in an orchard. When you prune in winter, you are tested on how you [...]
Michigan State University researchers will lead a four-year, $14.4-million grant-funded research project aimed at improving fruit quality, collaborating with nearly a dozen U.S. institutions [...]
Since 1994, Washington State University has strived to develop new apple cultivars with outstanding eating quality as quickly as possible. After 15 years, the [...]
More than a dozen educational sessions for tree fruit and grape growers will be offered during the Great Lakes Fruit, Vegetable, and Farm Market [...]
America’s system of delivering food to retail customers is a marvel. Without a cadre of governmental central planners dictating production levels, schedules of deliveries, [...]