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Marketing, Winter Season Preview

Featured stories about marketing and the winter season preview appear in this issue.

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Vineyard innovations

November 1st, 2009|0 Comments

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A mechanical fruit thinner has scuffed some of these berries, which will later desiccate and fall off.

Efficient over-the-row tractors and labor-saving equipment to replace hand

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On the fast track

November 1st, 2009|0 Comments

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Michael Weber picks some samples of Mairac in a Washington State test planting.

With apple variety breeders putting a strong emphasis on accelerating the breeding process,

Heading for trouble

November 1st, 2009|0 Comments

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Tree pruning is one of the most important horticultural practices in an orchard. When you prune in winter, you are tested on how you can

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Rubens put to the test

November 1st, 2009|0 Comments

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The Rubens apple is harvested in early September, after Gala, and turns a vivid orange-red with red stripes. It has

Good to Know – Barritt, Evans

November 1st, 2009|0 Comments

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Since 1994, Washington State University has strived to develop new apple cultivars with outstanding eating quality as quickly as possible. After 15 years, the WSU

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Novel approach

November 1st, 2009|0 Comments

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Pete Van Well (left) and Alessio Martinelli of CIV, Italy, admire the color of Rubens apples in Wenatchee, Washington, just before harvest.

Rubens, a new apple

Good Point – Chris Schlect

November 1st, 2009|0 Comments

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America’s system of delivering food to retail customers is a marvel. Without a cadre of governmental central planners dictating production levels, schedules of deliveries, or

Five food-safety lessons

November 1st, 2009|0 Comments

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The tree fruit industry can learn some valuable lessons from past food-safety scares, according to Dr. David Gombas, senior vice president of scientific and technical

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Last Bite – Groceries, politics, land, fruit

November 1st, 2009|0 Comments

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Walter Bolinger became a fruit grower and packer after working for many years as a shopkeeper.

Merchant, politician, real estate developer, orchardist—each of these terms could

Take food safety seriously

November 1st, 2009|0 Comments

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The risk of tree fruits causing outbreaks of food-related illness is low. In fact, no outbreak has ever been linked to fresh apples, pears, cherries,

Industry veteran is new CEO

November 1st, 2009|0 Comments

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With more than 30 years’ experience in all aspects of the tree fruit industry, Keith Mathews became CEO in October for the new marketing firm,

Major organic player

November 1st, 2009|0 Comments

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Using environmentally sound, sustainable practices to produce tree fruit is one of the core values of supplier-partners of FirstFruits Marketing of Washington, a new marketing

Air quality study shows low pesticide risk

November 1st, 2009|0 Comments

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A study that measured agricultural chemicals in the air near Washington State orchards did not find pesticides at levels considered harmful.

The $530,000 study, conducted by

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Selling a philosophy

November 1st, 2009|0 Comments

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FirstFruits Marketing of Washington is the new kid on the marketing block. From left are Jim Hazen, business manager for Broetje Orchards, FirstFruits

Optimistic about the crop

November 1st, 2009|0 Comments

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The Washington Apple Commission is focusing its export efforts this year on markets that have the potential to take more large-sized apples.

The commission is matching

M.9 prevails in Poland

November 1st, 2009|0 Comments

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Malling 9 is the most popular apple rootstock in Poland, closely followed by M.26, but growers are also using dwarfing Polish rootstocks, and Geneva rootstocks

WSU wins $15 million for research

November 1st, 2009|0 Comments

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Washington State University researcher teams have been awarded more than $15 million in grants through the federal Specialty Crop Research Initiative. That’s more than a

Good Job – November

November 1st, 2009|0 Comments

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Mathews CEO at FirstFruits
Keith Mathews, former executive director of the Yakima Valley Growers-Shippers Association, is the new CEO at FirstFruits Marketing of Washington, a new

Quick Bites – November

November 1st, 2009|0 Comments

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Teeple chairs USApple
John Teeple of Teeple Farms, Inc., Wolcott, New York, chairs the U.S. Apple Association for 2009-2010. He succeeds Bruce Grim, Entiat, Washington.

Teeple, a

MSU leads RosBREED project

November 1st, 2009|0 Comments

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Michigan State University researchers will lead a four-year, $14.4-million grant-funded research project aimed at improving fruit quality, collaborating with nearly a dozen U.S. ­institutions and

Great Lakes fruit sessions

November 1st, 2009|0 Comments

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More than a dozen educational sessions for tree fruit and grape growers will be offered during the Great Lakes Fruit, Vegetable, and Farm Market Expo

Cultivating resiliency

November 1st, 2009|0 Comments

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Resiliency is the ability to see opportunity in what some people might view as a negative experience.

Dr. Glen Fahs of the Cascade Employers Association, based

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Next big thing testing Mairac

November 1st, 2009|0 Comments

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The new variety Mairac in being grown in a test plot in the Wenatchee, Washington, area.

Two partners in the European commercialization company VariCom, Michael Weber