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In The Box
Geraldine Warner’s article “How Do Your Returns Stack Up?” in the November Good Fruit Grower
Smaller Washington grape crop in 2010
A steady trend in juice grape acreage and reduced overall inventory of grape juice should
Pear Bureau to work closer with sales desks
A pear industry task force is recommending that the Pear Bureau Northwest and pear shippers
Figuring out profitability
High yields or high prices alone are not enough to ensure that a Gala apple
Good time for renewal or expansion
Honeycrisp apples flow through the new three-lane Compac packing line at Lake Ontario Fruit Company.
Breeders seek input from supply chain
The apple, cherry, peach, and strawberry breeding activities of RosBREED are located across the United
More quantity than quality in China
Chinese packers have been unable to convince growers to update orchards to improve yields and
Last Bite — The rise and fall of the fruit box label
As this is the last article in this series, I decided to provide a brief
Gearing up for a new season
Several years ago, National Apple Week was expanded into National Apple Month, which is actually
The apple world in 2020
A panel of experts took a look ahead at what the apple industry might be
Keeping the customer satisfied
Over the past ten years I have initiated a number of research
Last Bite – Exponential growth
Capitalizing on Native American images to sell fruit, Skookum and Yum-Yum labels were developed in
Totally RED
Because the red pigments are antioxidants, red-fleshed apples do not turn brown when sliced. Swiss
Quick Bites
Large apple crop forecast The Washington apple industry expects to harvest a record 108.8 million
Pear promotions pondered
A pear industry task force is looking at how the Pear Bureau Northwest might coordinate
Apple Lines
John Baker, center, talks with supermarket staff in Dubai, a major market for Washington apples.
China: big country, small wine market
Wine importer and distributor Scott Hitchcock, left, sampled Butch Milbrandt’s wines (Milbrandt Vineyards) during the
Yakima Valley wines in China
With retail sales sluggish, this is a good time to develop an overseas market, says Hyatt Vineyards’ winemaker.
Good Point – Kevin Moffitt
A recent study shows how successful the Market Access Program and the Foreign Market Development
New apples for New York
Dr. Susan Brown began breeding the new releases in 1996 and screened thousands of seedlings
Exclusively New York
A row of New York 1 apples nears maturity. Cornell University has had an apple
A grower reaches out to consumers
Rosa Lynn is a chance seedling discovered on Washington’s Royal Slope. The fruit stores well.
Good Stuff
Voliam label expansion The California Department of Pesticide Regulation has approved a label expansion for
Cheaper, greener SHIPPING
After crossing the Cascade Mountains, the Seattle-Chicago train can pick up another 15 rail cars
NW questions cherry fruit fly quarantine
The western cherry fruit fly has not been found in California's cherry-growing districts. State officials
Quarantine alternative
Dr. Wee Yee, entomologist with the U.S. Department of Agriculture in Yakima, Washington, is conducting
Last Bite – Low-grade labels highly valued
Labels of "cooker" grade or C grade apples were usually green, yellow, or white. Today,
Moth poses little risk in Taiwan
Dr. Lisa Neven is studying the survival of codling moth larvae in tropical conditions. There
Keeping cherry growing profitable
A “dream team” of cherry researchers from across the nation is working on a project
Cigar box labels preceded fruit box labels
In the late 1800s, cigar labels were embossed and gilded with gold leaf or bronzing.
You hear that buzz?
SweeTango orchards like this one at Pepin Heights produced enough fruit last year to start
Cherries still top summer produce item
Market research conducted during the 2009 season on behalf of the Northwest Cherry Growers shows
Promoting ecolabel wines
A program that began by certifying vineyards in Oregon’s Willamette Valley that were following practices to protect and restore salmon watersheds has grown to include more than half the wine grape acreage of Walla Walla Valley in Washington and Oregon and several vineyards in eastern Washington.
Sustainability: imposition or opportunity?
Sustainability programs can help growers become more efficient, says Cliff Ohmart.
New organic organization
Minnesota grower Harry Hoch helped found a new organization called the Organic Tree Fruit Growers
Last Bite–From doctor to farmer
The altimeter on John Kloeber’s label at right shows an altitude of 1,500 feet, a
Good to Go
Italy orchard tour Susan Pheasant and Mauricio Frías are offering an intensive technical tour of
Eye on the Middle East
Dubai, one of the United Arab Emirates, is the major fruit import port in the
Last Bite – Pioneer of exports to Europe
The firm of Simons, Shuttleworth, and French Company, Inc., was one of the first to
Apple Lines–Full access to China needed
China is open to Red Delicious apples from Washington. Whereas Red Delicious can be shipped
Last Bite — Legacy of labels from Montana
The Big M Brand is a beautiful example of a rare Montana label; it bears
Conversations with the city
Orchardists represent a sliver of American agriculture. Most of our nation's farmers grow field crops
Stretching storage of Honeycrisp
As production volumes increase for Honeycrisp apples, the need for a longer marketing window becomes
Moving larger crops in the future
Focus on what you can control was the message given to growers by cherry marketers
Wine market trends
About 250,000 wine SKUs (store keeping units) must funnel through fewer than 700 distributors to
Last Bite – A double-duty fruit box label
The ranch house still exists but the sign identifying the property, which was unusual for
Washington wine industry should tell its story
Although Washington State's wine industry is well positioned in the current 'value-driven' wine market, a
Turn tasting room visits into sales
Winery owners must have solid financial management in place, says Barbara Insel, and that would
Creating brand identity
Pacific Rim’s wine portfolio includes dry and sweet Riesling, Chenin Blanc, Gewürztraminer, and a few
Swiss company expands to Chile
Ditzler uses five machines to harvest sweet dark cherries for processing into yogurts and ice