Keeping the customer satisfied
Over the past ten years I have initiated a number of research trials that, when taken together, tell an important
Farmworker becomes WINERY OWNER
Sergio and Kristy Martinez have partnered with their son and daughter-in-law to establish Martinez and Martinez Winery.
A life-long farmworker, Sergio
Lofty goals
Andrew and Monica Martinez are the drivers behind the Martinez and Martinez Winery.
Martinez and Martinez Winery was launched in the
Last Bite – Exponential growth
Capitalizing on Native American images to sell fruit, Skookum and Yum-Yum labels were developed in competing regions of Washington State.
After
WSU releases second new apple, called WA 5
Just a year after the release of WA 2, WSU’s apple breeding program in Wenatchee is releasing its second new
Steps to commercialization
New apple varieties from Washington State University are evaluated and commercialized under the following general guidelines.
Phase 1: Initial seedling selection
Low-volume prestorage drenching is attractive
Dave Rosenberger described how he tested the effectiveness of low-volume nonrecycling drenches for fruit going into storage. His audience included
Ripe cherries are less likely to pit
It’s generally believed that riper cherries are more susceptible to pitting than less mature cherries, but Dr. Peter Toivonen, postharvest
Gearing up for a new season
Several years ago, National Apple Week was expanded into National Apple Month, which is actually three months long and involves
The apple world in 2020
A panel of experts took a look ahead at what the apple industry might be like in 2020, ten years