Orchards and packing houses aren’t the only places in the fruit industry with a labor shortage. Universities also are struggling to hire researchers and educators needed to keep the industry ahead of pest pressures, prepared for food safety requirements, growing new varieties and in tune with emerging technology.
Expert view: Individual growers must take on customer fears about GMOs and chemicals.
Why change now? A Good Point by Sam Godwin
Devon’s family started out raising cattle in the Yakima Valley, then moved into hops, tree fruit and grapes.
Generations to follow
Marketing challenges in the Mid-Atlantic
Paul is a fourth-generation peach grower who’s been working with his father, Frank, on mechanization trials to help reduce labor costs and improve fruit quality.
Joe returned to the 1,500-acre family farm after working in finance and manages domestic and export sales and marketing for the company.
Roger is a sixth-generation grower of about 180 acres of tree fruit.
Thoughts on new peaches to fill in gaps during the season
Brett Valicoff is a fourth-generation grower who returned to the farm to help plan and build a modern apple packing line in Wapato, Washington.