Most Recent Articles
Fryhover: Supply, demand, decisions
U.S. apple industry is at a critical crossroads of difficult choices.
Fryhover: Exporting Cosmic Crisp
With Washington growers expecting 5 million boxes, it’s time to invest in international marketing.
Fryhover: Allow apple competition
With exports falling, the Washington Apple Commission looks to focus on home court strength.
Fryhover: Retail has much to say
… are we listening?
Fryhover: To boldly go
Washington Apple Commission President Todd Fryhover says the path to marketing success starts with the apple.
Fryhover: USDA’s Arctic apple decision means differentiation and education will be imperative
Todd Fryhover The recent approval by USDA of the Arctic apple brands wasn't
Priority No. 2
As the Washington apple production increases and U.S. apple consumption remains flat (if not arguably
In Times of Plenty
I think we can all agree the record Washington apple crop of 2012 couldn’t have
Plan ahead
This week, I had the pleasure of giving presentations at apple meetings in Chelan and
A Glimpse of Washington State’s Future
In the third week of July 2012, at the Washington Apple Commission’s board of directors
Will We Miss It?
With 300,000,000 middle-class consumers—and growing—China is Washington State’s fourth-largest export market and has been identified
Don’t Count Your Chickens…
On the surface, what a year 2012 could be to a Washington State apple grower!
Lurking market issues
The 2011-2012 Washington State apple season has been a warm welcome to the financial stability
Nothing Stays the Same
Soon it will be 10 years since the duties and responsibilities of the Washington Apple
U.S. Apple Conference
Last week, I attended the USApple Outlook Conference in Chicago in association with a USApple
Corporate Welfare
On May 20th, I had the pleasure of attending an agricultural roundtable in Spokane orchestrated
Olympia oversteps authority with WAC
As is the situation in any business, there is always ‘more to it than meets
A Record Year
There are numerous reasons for loving this industry: working closely with the hard-working growers who
Amman, Jordan
Approximately 6 million people live in Jordan, with Amman representing over 2 million. The currency
Thank You Growers
Recently growers received a mailing from the Washington Apple Commission outlining the need to have
Colombia market vulnerable
Having just returned from Colombia, Washington's largest South American apple market, I realized I was
China, continued….
I would like to point out the labor-intensive methodology of harvest, to storage, to packing.
Governor’s Mission to China, Pt. 2
Monday Visit – We arrived in Yantai in the early afternoon on Monday and proceeded
Governor’s Mission to China
Mid September, I had the opportunity to travel to China on the Washington State Governor’s
Asian Trade Tour, Week Two
Washington Governor Christine Gregoire with Northwest Fruit Exporters' Jim Archer (left) and me on our
Washington Governor’s Tour to Asia
Washington State Governor Christine Gregoire is taking a group of agriculture representatives on a trade
Washington’s Export Outlook for 2010-2011
Recent travels to Chicago to attend the USApple Outlook conference have provided optimistic insights into the export opportunity, or more accurately 'competition', for Washington apples this season. Presenters from several countries provided apple estimates allowing for a global outlook on supplies:
Washington’s foreign marketplace
When ‘we’ look at the Washington Apple Commission's Export Program, our focus is drawn to
A change of variety
Approximately one third of Washington’s apples is exported to 60 markets, and in the last
Apples take a short break
Entering into the Memorial Day holiday, with cherry season imminent, industry takes a break to
Joy of Travel?
So, you all think traveling around the world is interesting, exciting and all fun—exotic destinations,
CPMA – (Canadian Produce Marketing Association)
May 12-14th Chris Scott and I attended CPMA in Vancouver, B.C. The Washington Apple Commission
On the Strip
So, what do you think of when someone HAS to go to Las Vegas to
Apple Lines – Todd Fryhover
As we move together into another apple harvest, the Washington Apple Commission strives to evolve
Apple Lines – Todd Fryhover
Adversity provides opportunity. This is the mantra for the 2008–2009 Washington apple season. We're facing