• Preparing for lift-off

Preparing for lift-off

  • April 1st, 2015

Proprietary Variety Management—the company that is managing the commercialization of Washington State University’s WA 38 apple—has formed an industry-wide marketing group to discuss how the apple will be launched in the market place.

PVM of Yakima, Washington, worked with WSU faculty to develop the variety’s brand name Cosmic Crisp. PVM’s [...]