Video touts fruit industry jobs

  • December 1st, 2009

Jobs in the tree fruit industry aren’t limited to the obvious ones of picking or packing fruit. That’s the message conveyed in a new video called “Pick of the Crop” made for the Washington Apple Education Foundation, which plans to show it to high-school students to demonstrate the breadth [...]

  • Changes will come faster. Will you keep up?

Changes will come faster. Will you keep up?

  • December 1st, 2009

Agricultural economist

Two decades ago, at a time when the industry had yet to produce more than 60 million boxes of apples and Red Delicious made up almost 75 percent of the crop, agricultural economist Dr. Des O’Rourke warned that it would be difficult for Washington to hold onto its [...]

  • Last Bite – The Land of the Yakamas

Last Bite – The Land of the Yakamas

  • December 1st, 2009

Cowin paid careful attention to marketing, and his high-quality fruit stood out in the marketplace.

In 1909-1910, Earle Cowin earned the distinction of being one of first Pacific Northwest fruit growers to plant an orchard on the Yakama Indian Reservation. Established as a result of the Treaty of 1855 between [...]

Apple marketing incentive

  • December 1st, 2009

“If an apple were to explode like a hand grenade when it reached a stage of ripeness not permitting it to reach the consumer in good condition, we would have a red-hot incentive to do a better job. In some orchards pickers could not be induced to put a [...]

Field sorting culls

  • December 1st, 2009

One area of research that John Verbrugge thinks has been overlooked is field sorting of culls.

Verbrugge, new president of the Washington State Horticultural Association, said the industry has made great strides in developing a mechanical harvester that uses robotics, although when it is commercially ready, the harvester will require [...]

Identity crisis

  • December 1st, 2009

The flood of new apple varieties will continue until the consumer is so confused about the Washington apple identity that they might turn to something else that they can identify, predicts Dr. Don Heinicke, a grower at Orondo in north central Washington. Heinicke was asked to revisit the 1987 [...]

How many is too many?

  • December 1st, 2009

When it comes to new varieties, John Rice predicts that in the next decade, most retailers will offer five main apple varieties year round—Gala, Fuji, Granny Smith, Golden Delicious, and Red Delicious—and use the sixth slot to feature seasonal varieties, like Honeycrisp in the early autumn months and other [...]

  • Blast from the past

Blast from the past

  • December 1st, 2009

Robots harvesting fruit, scientists creating the perfect apple trees in petri dishes, and a fruit industry run by conglomerates were just some of the changes envisioned for the next half century by industry leaders, as the Wenatchee Tree Fruit Research and Extension Center celebrated its 50th anniversary in 1987.

Because [...]

  • Should WAC come back?

Should WAC come back?

  • December 1st, 2009

A rack card developed by CMI tells consumers about the health benefits of eating apples, with a focus on fiber content.

If the Washington apple industry wants to avoid losing shelf space, it should consider reinstating a general promotion program for the domestic market, suggests Steve Lutz, former president of [...]

  • Wind of change

Wind of change

  • December 1st, 2009

“Change is in the wind,” an article in the Good Fruit Grower declared in 1987, which was a year of milestones for the Washington tree fruit industry.

The industry harvested record apple and pear crops that year. The apple crop came in at 68 million boxes of apples, a leap [...]

  • Produce expert

Produce expert

  • December 1st, 2009

With an office in Yakima, Washington, Wal-Mart plans to keep prices lower and buy directly from growers, cutting out the middleman, says a former Wal-Mart executive.

Former Wal-Mart insider Bruce Peterson sees the company’s recent move to do more direct buying from apple growers as one of several issues that [...]

  • Novel approach

Novel approach

  • November 1st, 2009

Pete Van Well (left) and Alessio Martinelli of CIV, Italy, admire the color of Rubens apples in Wenatchee, Washington, just before harvest.

Rubens, a new apple variety from Italy, will be commercialized in North America in a novel way that is designed to reduce the risk for producers and to [...]