• Should WAC come back?

Should WAC come back?

  • December 1st, 2009

A rack card developed by CMI tells consumers about the health benefits of eating apples, with a focus on fiber content.

If the Washington apple industry wants to avoid losing shelf space, it should consider reinstating a general promotion program for the domestic market, suggests Steve Lutz, former president of [...]

  • Wind of change

Wind of change

  • December 1st, 2009

“Change is in the wind,” an article in the Good Fruit Grower declared in 1987, which was a year of milestones for the Washington tree fruit industry.

The industry harvested record apple and pear crops that year. The apple crop came in at 68 million boxes of apples, a leap [...]

  • Produce expert

Produce expert

  • December 1st, 2009

With an office in Yakima, Washington, Wal-Mart plans to keep prices lower and buy directly from growers, cutting out the middleman, says a former Wal-Mart executive.

Former Wal-Mart insider Bruce Peterson sees the company’s recent move to do more direct buying from apple growers as one of several issues that [...]

  • Market limitations

Market limitations

  • December 1st, 2009

How new varieties will coexist with those that have already carved out shelf space is the million-dollar question.

The biggest change from a marketer’s standpoint in the next decade will be the influence of the club varieties on the marketplace, says Bob Mast, marketing director at CMI (Columbia ­Marketing International) [...]

  • Extension educators

Extension educators

  • December 1st, 2009

WSU Extension educator Karen Lewis expects to see more technologies used in orchards to augment workers, in addition to platforms.

In the future, growers won’t need to get in the truck and drive to the coffee shop or to a neighbor’s orchard to find out what they’re doing. Instead, they’ll [...]

  • Research viewpoint

Research viewpoint

  • December 1st, 2009

Soft fruit breeder Ralph Scorza and colleagues developed this pitless plum.

Continuing budget constraints at U.S. universities will result in fewer scientists and less research for growers to draw upon, predicts Larry Gut, entomologist at Michigan State University.

“People are being laid off and let go,” Gut said. “I’m afraid it [...]

  • Growers foresee change

Growers foresee change

  • December 1st, 2009

There are too many new apple varieties, says Polish orchardist Krzysztof Hermanowicz.

New market niches, more emphasis on eating quality, technological advances in the orchard, more regional focus on food, and closer relationships with retailers are changes that a handful of tree fruit growers across the globe envision in the [...]

  • Field sorting could bring a bonus

Field sorting could bring a bonus

  • December 1st, 2009

The recently planted WSU research orchard will allow study of planting designs for the future.

One of the new technologies Washington State University entomologist Dr. Jay Brunner expects and hopes to see in the next decade is automated sorting of fruit in the field. Apart from reducing a grower’s costs [...]

  • Nursery perspective

Nursery perspective

  • December 1st, 2009

These finished nursery trees will soon be harvested and prepared for later planting by growers.

With the proliferation of new tree fruit varieties released in the last decade, the next ten years should spark consumer interest and excitement in the tree fruit category, say nursery representatives.

The most important change that [...]

  • Past, present, and future

Past, present, and future

  • December 1st, 2009

Chuck Peters designed his new pear orchard with mechanization and new technologies in mind.

It might be possible to develop apples with yet-to-be-identified health benefits, says orchardist Chuck Peters.

When Chuck Peters, a pear grower from Yakima, Washington, was asked in 1987 to predict what the fruit industry would be dealing [...]

Video touts fruit industry jobs

  • December 1st, 2009

Jobs in the tree fruit industry aren’t limited to the obvious ones of picking or packing fruit. That’s the message conveyed in a new video called “Pick of the Crop” made for the Washington Apple Education Foundation, which plans to show it to high-school students to demonstrate the breadth [...]

  • Changes will come faster. Will you keep up?

Changes will come faster. Will you keep up?

  • December 1st, 2009

Agricultural economist

Two decades ago, at a time when the industry had yet to produce more than 60 million boxes of apples and Red Delicious made up almost 75 percent of the crop, agricultural economist Dr. Des O’Rourke warned that it would be difficult for Washington to hold onto its [...]