Don't give Honeycrisp away

Growers must deliver quality and marketers must hold out for high prices.

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Tree fruit associations close down

  • August 29th, 2014

Two long-established tree fruit organizations closed their doors on August 29 as they merged into the new Washington State Tree Fruit Association.

Neither the Washington Growers Clearing House Association nor the Wenatchee Valley Traffic Association will have staff working with the new association.

The staff at the other two organizations, Yakima [...]

Apple crop is big worldwide

  • August 28th, 2014

United States apple growers are harvesting a big crop—the third largest ever—but that’s a small part of the big picture. The U.S. crop is only about 6 percent of world production, and there are lots of apples elsewhere, especially in China.

And, more than usual this year, political events are [...]

Good Point: Success in pear marketing

  • August 27th, 2014

Change can be uncomfortable, but is unavoidable. One key to change is adaptation, being aware of and flexible to the trends of change. At the Pear Bureau Northwest, we strive to stay on top of trends. Success has followed.

Some of the areas where we are ahead include social media [...]

Processors agree to price schedule for Michigan apples

  • August 20th, 2014

The Michigan Processing Apple Growers marketing committee has negotiated minimum apple prices with six apple processors.

The prices are $12.50 a hundredweight for hard varieties 2 ½ inches and up, and $10 for soft varieties of that size. No price was negotiated for juice or undersize apples.

Six processors are in [...]

Washington apple producers hope to resume exports to China

  • August 15th, 2014

After being shut out of China for two seasons, some Washington apple producers will likely try to comply with a new, more onerous export protocol in an attempt to ship some Red and Golden Delicious apples there this year, says Mike Willett, vice president for scientific affairs at the Northwest [...]

  • California fruit league changes name

California fruit league changes name

  • August 12th, 2014

Nearly 80 years after its inception, the California Grape and Tree Fruit League announced they are changing their name to the California Fresh Fruit Association to better reflect the growing diversity of fruit its members grow.

The new name was proposed as part of a five-year planning mission to better [...]

  • Schlect: From Russia without love

Schlect: From Russia without love

  • August 12th, 2014

● Russia’s economic ban on U.S. agricultural goods will affect the Pacific Northwest’s apple and pear export programs this coming crop year. While the loss of direct sales is a concern, there are also the indirect impacts. For example, where will all the European apples that ordinarily were [...]

  • NW cherry crop breaks record

NW cherry crop breaks record

  • August 7th, 2014

For Northwest cherry growers, the season has been quick to harvest and has now reached a record-breaking volume, blowing through 23 million boxes shipped.

Northwest Cherry Growers reported today the previous season-ending record of 22.96 million, 20-pound equivalent boxes, set in 2012, was surpassed this week with crops still being [...]