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Navigating the new Washington wine landscape — Video
Washington wine industry looks at positioning itself for success in an era of shifting consumer demands.
Moffitt to leave Pear Bureau Northwest
Later this year, Kevin Moffitt will begin leaving Pear Bureau Northwest after 35 years with the nonprofit marketing organization.
Mixed messages for organic apple industry
Organic demand curves give Washington apple marketers pause.
Cherry King, motivation and marketing punctuate Cherry Institute
The Northwest Cherry Growers gathered in January for the 81st annual Cherry Institute featuring the crowning of the Cherry King and an inspirational keynote speaker with a tale of overcoming adversity...
Okanogan Valley farms growing in the land of perseverance
Growers in Washington’s Okanogan Valley find creative ways to thrive on small parcels.
Small grower cooperative makes a change for the bigger
Okanogan marketing cooperative expands with mid-.
Washington cherry growers to vote on marketing order referendum
Washington cherry growers: Check your mailbox! Ballots for the continuance referendum on the Washington Cherry Marketing Committee are in the mail...
Apple industry discusses collective marketing
A new industry conversation considers declining consumption and what collective apple marketing could look like in the modern era.
Grand Tasting highlights final day of WineVit
Niche varieties such as Chenin Blanc, Semillon and sparkling Lemberger Blanc de Noir — and the opportunities that could come with them — were on the menu Wednesday during the Grand Tasting event at WineVit...
WineVit State of the Industry session looks at national challenges to wine consumption and local opportunities for growth
Speakers shared a lot of data during the WineVit State of the Industry session, to paint a picture of the challenges at play and chart paths forward...
Apple industry feeling the squeeze from economic pressures
With prices down and costs up, apple industry looks at strategies for weathering the downturn.
WineVit opens with a discussion on diversity in the wine industry
Who are the wine drinkers of the future? Who are the future workers — at every level — to drive success? Almost certainly, it’s going to be a more diverse community than in the industry’s past...
Innovations and renovations for Indiana’s Oliver Winery
A willingness to experiment with cultivars in their climate helped a pioneering Indiana winery grow, but now it’s narrowing the field to the most successful selections.
Berries on hold with high-tech, low-pressure storage
Low-pressure storage chambers extend blueberry storage six weeks for Washington farm.
Sustainable packaging a hot topic for tree fruit industry
Industry looks to adapt to shoppers’ desires for convenience and sustainability.
Tree fruit industry under pressure
Hort Show keynote: International trends squeeze fruit growers.
Tart cherry troubles for U.S. growers
Pricing, imports and weather-related crop losses lead to industry uncertainty.
Concord cash prices create confusion
Cash prices for Washington juice grapes crash — on average — leaving some growers confident and others uncertain.
Compressed cherry crop crisis
Overlapping harvests along the West Coast diminished cherry prices and shipments.
Indian market reopening for apples
Washington state exporters shipping more apples to India.
Washington’s FirstFruits Farms acquires Applewood Orchards of Michigan
FirstFruits Farms of Washington has acquired Applewood Orchards and Applewood Fresh Growers of Michigan...
Family farming strategy: Divide, conquer and communicate
Wholesale and retail keep Nova Scotia family farm busy.
Filling the blueberry gap
Breeding agreement seeks better late-season Southeast blueberries.
Hort Show Day 3: Finding value
Final sessions cover organics rules and apple marketing tools for Washington growers.
Answering the opportunity: 2023 Good Fruit Growers of the Year
Forty years after the founding of Douglas Fruit, the family is recognized for its commitment to quality, customers and the tree fruit industry.
Social media marketer shares video-making tips for farmers — Video
Kaitlyn Thornton coaches Good Fruit Grower's Ross Courtney and says it's as simple as telling stories.
Michigan farm family making their market
Whether growing apples or making cider, Engelsma family is on the cutting edge.
Washington Apple Commission welcomes new USDA export promotion program
The U.S. Department of Agriculture introduced a new program to help American farmers develop and maintain export markets...
Northwest cherries get an easier passage to India
World’s most populous country streamlines phytosanitation steps for cherry imports from Northwest U.S.
Apples continue winning fruit fights
Apples fending off increased competition in the produce aisle.
Good Point: The industry needs apple advocates
Growers have great fruit to offer, the challenge is building domestic and export consumption.
CMI Orchards announces partnership with Starr Ranch Growers; Gilbert Orchards moves to Washington Fruit Growers
This week, CMI Orchards, the Wenatchee-based sales and marketing company, announced a new partnership with Starr Ranch Growers...
Co-op cooperation aims to keep the pear industry growing
New leaders at the Wenatchee River Valley’s three pear cooperatives share their vision for meeting the challenges facing the region.
Moffitt: Mixing it up in marketing
Pear promotions find success with diversified strategies.
Good to Know: The road to release
How WSU and the tree fruit industry work together on cultivar commercialization.
Northwest pear growers show strong support for continuing marketing order
As pear growers in Washington and Oregon head into harvest, they continue to show strong support for their marketing order program...
The Big Apple and the Big Blueberry?
New York industry has growth potential but faces labor and market challenges.
IFTA Nova Scotia Day 1
International Fruit Tree Association tours orchards in Canadian maritime province.
Compressed crop creates challenging Northwest cherry season
Northwest cherry growers have shipped about 12 million boxes of an expected 19-million-box crop so far this season in a challenging cherry market...
The big picture for pears
Inflation challenges, influencer opportunities and export options top discussion at Northwest pear industry annual meeting.
India to lift retaliatory apple tariff
The Republic of India will lift the 20 percent tariff on U.S. apples in the next 90 days, the Office of the U.S. Trade Representative announced on Thursday.
Golden opportunity on the apple aisle
U.S. companies launch new yellow apples.
WSU seeks commercialization partner for WA 64
Washington State University is looking for a commercialization partner for WA 64, the university’s latest apple release...
Pear Bureau Northwest meeting gathers industry to plan promotions
The fresh pear industry met this week in Wenatchee, Washington, to elect new leaders, discuss the developing crop and set an export marketing strategy...
Investing in early cherries
Retractable-roof greenhouse gives cherry blocks a head start.
Thurlby: We asked, they answered
The consumer has the final say on Northwest cherries.
IFTA focus: Meeting consumer demands
Retail and labor trends will continue to challenge fruit growers.
Facing reduced exports, Washington Apple Commission tasks new committee with planning for the future
The short 2022 apple harvest and myriad export challenges — from tariffs to tangled global transport — have taken Washington apple exports to the lowest level in 20 years...
A little of everything covered in Hort Show session
Hort Show tech session touches on eclectic variety of topics.
Family apple farm thriving in Southeast Michigan
Swindeman family succeeds despite distance from the rest of the state’s apple industry.