Don't give Honeycrisp away

Growers must deliver quality and marketers must hold out for high prices.

ADVERTISEMENT

  • European consumers like bicolored apples

European consumers like bicolored apples

  • October 15th, 2014

European consumers prefer bicolored apples and in some countries, including Germany, they associate dark red apples with mealiness.

European Fruit Magazine reported recently on research by Katrin Korsten from the Niederrhein University of Applied Sciences in Germany, who investigated whether consumers prefer a particular color of apple.

Consumers said they preferred [...]

  • Apple Commission reps are ready to promote large crop

Apple Commission reps are ready to promote large crop

  • October 14th, 2014

With a record crop of Washington apples, estimated at 140 million boxes or more, Todd Fryhover is hoping to see a significant boost in exports this season.

Last year, when the industry produced 118 million boxes, 37 million went to export markets.

Fryhover, who is president of the Washington Apple Commission, [...]

  • Large crop on Interpoma agenda

Large crop on Interpoma agenda

  • October 1st, 2014

Europe’s record apple crop and Russia’s ban on European imports will be on the agenda at Interpoma, a biennial congress and trade fair scheduled for November 20 to 22 in Bolzano, Italy.

Europe’s 2014 apple crop was estimated at 12 million tons, a 9 percent increase over the previous year [...]

  • Online cherry promotion earns campaign of the year honor

Online cherry promotion earns campaign of the year honor

  • October 1st, 2014

Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.

Consumers ordered cherries via Tmall’s online platform and received them within 48 to 72 hours. Around 200 tons of [...]