• Apple Commission reps are ready to promote large crop

Apple Commission reps are ready to promote large crop

  • October 14th, 2014

With a record crop of Washington apples, estimated at 140 million boxes or more, Todd Fryhover is hoping to see a significant boost in exports this season.

Last year, when the industry produced 118 million boxes, 37 million went to export markets.

Fryhover, who is president of the Washington Apple Commission, [...]

  • Online cherry promotion earns campaign of the year honor

Online cherry promotion earns campaign of the year honor

  • October 1st, 2014

Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.

Consumers ordered cherries via Tmall’s online platform and received them within 48 to 72 hours. Around 200 tons of [...]

Tree fruit associations close down

  • August 29th, 2014

Two long-established tree fruit organizations closed their doors on August 29 as they merged into the new Washington State Tree Fruit Association.

Neither the Washington Growers Clearing House Association nor the Wenatchee Valley Traffic Association will have staff working with the new association.

The staff at the other two organizations, Yakima [...]

Good Point: Success in pear marketing

  • August 27th, 2014

Change can be uncomfortable, but is unavoidable. One key to change is adaptation, being aware of and flexible to the trends of change. At the Pear Bureau Northwest, we strive to stay on top of trends. Success has followed.

Some of the areas where we are ahead include social media [...]

Processors agree to price schedule for Michigan apples

  • August 20th, 2014

The Michigan Processing Apple Growers marketing committee has negotiated minimum apple prices with six apple processors.

The prices are $12.50 a hundredweight for hard varieties 2 ½ inches and up, and $10 for soft varieties of that size. No price was negotiated for juice or undersize apples.

Six processors are in [...]

  • California fruit league changes name

California fruit league changes name

  • August 12th, 2014

Nearly 80 years after its inception, the California Grape and Tree Fruit League announced they are changing their name to the California Fresh Fruit Association to better reflect the growing diversity of fruit its members grow.

The new name was proposed as part of a five-year planning mission to better [...]

Herald visits Sea-Tac to watch cherries fly to China

  • July 23rd, 2014

The Yakima Herald-Republic’s Ross Courtney visited Sea-Tac airport to watch cherries from the Yakima and Wenatchee areas get loaded for fast delivery aboard a China Eastern Airlines 777 cargo plane.

Courtney wrote:
Cherries sure mean a lot of work at the Seattle-Tacoma International Airport, just like they do in the [...]