Organic fruit attracts customers

  • November 26th, 2014

Steve Tennes, who operates the Country Mill orchard and farm market at Charlotte, Michigan, became convinced several years ago that there was a future in organic fruit production. Today, some of his customers will come a hundred miles or more from Detroit and Chicago specially to buy his organic [...]

New organization to promote Australia’s horticulture industry

  • November 16th, 2014

A new organization called Horticulture Innovation Australia Limited has been formed to replace Horticulture Australia Limited (HAL) and undertake research and development and marketing efforts to support Australia’s $9.5 billion horticulture industry.

The move follows a recent independent report into the performance of HAL that recommended a change to a [...]

Network promotes Prosser wines

  • November 16th, 2014

A new organization called Prosser Wine Network was formed in Washington State last spring to promote Prosser wines. The new group, with more than 30 initial winery and associate members, is working to create awareness of wines from Prosser by providing networking events, advocating on behalf of members, coordinating [...]

  • Apple Commission reps are ready to promote large crop

Apple Commission reps are ready to promote large crop

  • October 14th, 2014

With a record crop of Washington apples, estimated at 140 million boxes or more, Todd Fryhover is hoping to see a significant boost in exports this season.

Last year, when the industry produced 118 million boxes, 37 million went to export markets.

Fryhover, who is president of the Washington Apple Commission, [...]

  • Online cherry promotion earns campaign of the year honor

Online cherry promotion earns campaign of the year honor

  • October 1st, 2014

Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.

Consumers ordered cherries via Tmall’s online platform and received them within 48 to 72 hours. Around 200 tons of [...]

Tree fruit associations close down

  • August 29th, 2014

Two long-established tree fruit organizations closed their doors on August 29 as they merged into the new Washington State Tree Fruit Association.

Neither the Washington Growers Clearing House Association nor the Wenatchee Valley Traffic Association will have staff working with the new association.

The staff at the other two organizations, Yakima [...]

Good Point: Success in pear marketing

  • August 27th, 2014

Change can be uncomfortable, but is unavoidable. One key to change is adaptation, being aware of and flexible to the trends of change. At the Pear Bureau Northwest, we strive to stay on top of trends. Success has followed.

Some of the areas where we are ahead include social media [...]