Good Point: Success in pear marketing

  • August 27th, 2014

Change can be uncomfortable, but is unavoidable. One key to change is adaptation, being aware of and flexible to the trends of change. At the Pear Bureau Northwest, we strive to stay on top of trends. Success has followed.

Some of the areas where we are ahead include social media [...]

Processors agree to price schedule for Michigan apples

  • August 20th, 2014

The Michigan Processing Apple Growers marketing committee has negotiated minimum apple prices with six apple processors.

The prices are $12.50 a hundredweight for hard varieties 2 ½ inches and up, and $10 for soft varieties of that size. No price was negotiated for juice or undersize apples.

Six processors are in [...]

  • California fruit league changes name

California fruit league changes name

  • August 12th, 2014

Nearly 80 years after its inception, the California Grape and Tree Fruit League announced they are changing their name to the California Fresh Fruit Association to better reflect the growing diversity of fruit its members grow.

The new name was proposed as part of a five-year planning mission to better [...]

Herald visits Sea-Tac to watch cherries fly to China

  • July 23rd, 2014

The Yakima Herald-Republic’s Ross Courtney visited Sea-Tac airport to watch cherries from the Yakima and Wenatchee areas get loaded for fast delivery aboard a China Eastern Airlines 777 cargo plane.

Courtney wrote:
Cherries sure mean a lot of work at the Seattle-Tacoma International Airport, just like they do in the [...]

  • Grab and go packaging: Cup o’ Cherries

Grab and go packaging: Cup o’ Cherries

  • July 18th, 2014

Chelan Fresh Marketing has introduced a new consumer pack of cherries designed for snacking on the go.

The package, called Cup o’ Cherries, resembles a lidded coffee cup. The lid, however, has a cherry-sized hole, allowing the consumer to tip a cherry into the mouth, and a nifty compartment with [...]

  • Northwest cherries moving in huge volumes

Northwest cherries moving in huge volumes

  • July 2nd, 2014

June saw some huge shipments of cherries, averaging 332,000 boxes per day, according to the Northwest Cherry Growers.

What was expected to be the second biggest cherry crop ever has triggered enormous movement to the marketplace. June’s total came in at 10.3 million boxes.

Domestic retailers have stepped up promotions through [...]

Thurlby: Northwest cherry team on the go through first crop estimate

  • May 16th, 2014

The promotion staff at the Northwest Cherry Growers has been all over the globe over the past several months.

Likewise, the phone continues to ring with queries from media, retailers and importers asking how big the crop is going to be and from growers informing me that there is “great [...]