• New tree fruit association will expand services

New tree fruit association will expand services

  • November 28th, 2014
The new Washington Tree Fruit Association plans to expand its services to the industry, says President Jon DeVaney, who will be busy working on legislative affairs in the state capital of Olympia in the coming session.

Organic fruit attracts customers

  • November 26th, 2014

Steve Tennes, who operates the Country Mill orchard and farm market at Charlotte, Michigan, became convinced several years ago that there was a future in organic fruit production. Today, some of his customers will come a hundred miles or more from Detroit and Chicago specially to buy his organic [...]

Tree fruit groups do well with new MAP funding

  • November 20th, 2014

The nation’s tree fruit organizations fared well in 2015 funding allocations for the U.S. Department of Agriculture’s Market Access Program. Ten organizations representing tree fruit will receive more than $16 million of the $173 million allocated to help expand export markets.

Agriculture Secretary Tom Vilsack announced the MAP funding allocations [...]

New organization to promote Australia’s horticulture industry

  • November 16th, 2014

A new organization called Horticulture Innovation Australia Limited has been formed to replace Horticulture Australia Limited (HAL) and undertake research and development and marketing efforts to support Australia’s $9.5 billion horticulture industry.

The move follows a recent independent report into the performance of HAL that recommended a change to a [...]

Network promotes Prosser wines

  • November 16th, 2014

A new organization called Prosser Wine Network was formed in Washington State last spring to promote Prosser wines. The new group, with more than 30 initial winery and associate members, is working to create awareness of wines from Prosser by providing networking events, advocating on behalf of members, coordinating [...]

  • Apple Commission reps are ready to promote large crop

Apple Commission reps are ready to promote large crop

  • October 14th, 2014

With a record crop of Washington apples, estimated at 140 million boxes or more, Todd Fryhover is hoping to see a significant boost in exports this season.

Last year, when the industry produced 118 million boxes, 37 million went to export markets.

Fryhover, who is president of the Washington Apple Commission, [...]

  • Online cherry promotion earns campaign of the year honor

Online cherry promotion earns campaign of the year honor

  • October 1st, 2014

Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.

Consumers ordered cherries via Tmall’s online platform and received them within 48 to 72 hours. Around 200 tons of [...]