Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page
  • organicapplesales-2014

Is organic fruit growth on the horizon?

May 7th, 2015|0 Comments

Will demand keep up with expanding organic tree fruit production?

Bigger crops are coming for cherries

April 14th, 2015|0 Comments

But probably not this year.

  • Early Robin harvest 2014

Consumers are ready for more cherries

April 2nd, 2015|0 Comments

Don’t be afraid of larger cherry crops.

  • ArcticApplesNealCarter

Arctic apple Q&A: Expect more GMO apples in the pipeline

April 1st, 2015|0 Comments

Okanagan Specialty Fruits plans to submit more GMO apple varieties for deregulation within the year.

Trade agreement is unifying: Good Point

February 27th, 2015|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A few years ago, Todd Fryhover of the Washington State Apple Commission was invited to speak at the Premier Apple Co-Op meeting in New York to talk about “China.”

As I introduced him to the group of apple growers and marketers from basically the entire eastern apple growing states including Michigan,

  • chris blog

Schlect: A cold Arctic blast

February 17th, 2015|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

● USDA announced last Friday its deregulation of a Canadian firm’s–Okanagan Specialty Fruits, Inc.–two varieties (Granny Smith and Golden) of GMO apples, one day in advance of a three-day weekend. This is not unusual timing for controversial announcements by federal agencies. It almost guarantees a muted response in the media.

Having

  • AndysOrchard0514KarpDavid2

Flavor reigns at Andy’s Orchard

February 17th, 2015|0 Comments

Andy Mariani and his tree-ripened fruit have a cult-like following.

  • GrapesYVTuckerBottles_mh13

Premium wine sales still growing

February 10th, 2015|0 Comments

Growers need to focus on quality and target fruit for the $15 and up price point, say wine marketers.

  • CherriesExport2014nwcg1

Big export year for Northwest cherries

January 27th, 2015|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The 2014 season was not only a record year for Northwest cherries, it was one of the best years for Northwest cherry exports, especially to South Korea, which almost doubled imports from 2012.

“Last year was one of our biggest export years ever,” said Keith Hu, foreign marketing director for Northwest

  • CherryExportSideNWCG1

China’s cold chain is improving

January 27th, 2015|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Though China’s lack of cold-chain facilities and logistics for perishable products has been its Achilles heel, improvements are expected within the next five years, says Keith Hu, Northwest Cherry Growers representative.

China is recognized as one of the hottest markets in the world due to its large population and potential for

Bigger crops ahead

January 21st, 2015|0 Comments

Growers will need to produce niche varieties and maximize production efficiency, marketers say.

  • fumasiHortShow120114tj_1798-vid

Grow domestic apple market, analyst urges

January 15th, 2015|0 Comments

The Washington apple industry can’t rely only on exports to absorb increasing volumes.

  • Jon DeVaney, Washington State Tree Fruit Association

New tree fruit association will expand services

November 28th, 2014|0 Comments

The new Washington Tree Fruit Association plans to expand its services to the industry, says President Jon DeVaney, who will be busy working on legislative affairs in the state capital of Olympia in the coming session.

Organic fruit attracts customers

November 26th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Steve Tennes, who operates the Country Mill orchard and farm market at Charlotte, Michigan, became convinced several years ago that there was a future in organic fruit production. Today, some of his customers will come a hundred miles or more from Detroit and Chicago specially to buy his organic apples.

But

Tree fruit groups do well with new MAP funding

November 20th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The nation’s tree fruit organizations fared well in 2015 funding allocations for the U.S. Department of Agriculture’s Market Access Program. Ten organizations representing tree fruit will receive more than $16 million of the $173 million allocated to help expand export markets.

Agriculture Secretary Tom Vilsack announced the MAP funding allocations for

New organization to promote Australia’s horticulture industry

November 16th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A new organization called Horticulture Innovation Australia Limited has been formed to replace Horticulture Australia Limited (HAL) and undertake research and development and marketing efforts to support Australia’s $9.5 billion horticulture industry.

The move follows a recent independent report into the performance of HAL that recommended a change to a new

Network promotes Prosser wines

November 16th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A new organization called Prosser Wine Network was formed in Washington State last spring to promote Prosser wines. The new group, with more than 30 initial winery and associate members, is working to create awareness of wines from Prosser by providing networking events, advocating on behalf of members, coordinating media

  • Snapdragon single

SnapDragon hits store shelves in November

October 23rd, 2014|0 Comments

RubyFrost will go to market in January.

Market trends favor apples

October 15th, 2014|0 Comments

Changing demographics and eating habits open opportunities for apples.

  • NewYorkApples

New York varieties come to market

October 15th, 2014|0 Comments

Production of two new apples developed at Cornell is ramping up.

  • Marketer is smitten

Marketer is smitten

October 15th, 2014|0 Comments

Randy Steensma thinks the New Zealand apple Smitten has a big future.

  • Screen Shot 2014-10-14 at 4.48.50 PM

Apple Commission reps are ready to promote large crop

October 14th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

With a record crop of Washington apples, estimated at 140 million boxes or more, Todd Fryhover is hoping to see a significant boost in exports this season.

Last year, when the industry produced 118 million boxes, 37 million went to export markets.

Fryhover, who is president of the Washington Apple Commission, says

  • Screen Shot 2014-10-02 at 9.35.11 AM

Online cherry promotion earns campaign of the year honor

October 1st, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Northwest Cherry Growers and two Chinese online retailers, Fruitday and Tmall, have received Asia Fruit Logistica’s Marketing Campaign of the Year Award for their joint promotion of Northwest cherries last season.

Consumers ordered cherries via Tmall’s online platform and received them within 48 to 72 hours. Around 200 tons of cherries

  • California pears ion good place

Pears shine bright in Golden State

September 10th, 2014|0 Comments

Acreage removal in California has stabilized, and grower returns have been good.

Tree fruit associations close down

August 29th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Two long-established tree fruit organizations closed their doors on August 29 as they merged into the new Washington State Tree Fruit Association.

Neither the Washington Growers Clearing House Association nor the Wenatchee Valley Traffic Association will have staff working with the new association.

The staff at the other two organizations, Yakima Valley

Good Point: Success in pear marketing

August 27th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Change can be uncomfortable, but is unavoidable. One key to change is adaptation, being aware of and flexible to the trends of change. At the Pear Bureau Northwest, we strive to stay on top of trends. Success has followed.

Some of the areas where we are ahead include social media and

Processors agree to price schedule for Michigan apples

August 20th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Michigan Processing Apple Growers marketing committee has negotiated minimum apple prices with six apple processors.

The prices are $12.50 a hundredweight for hard varieties 2 ½ inches and up, and $10 for soft varieties of that size. No price was negotiated for juice or undersize apples.

Six processors are in agreement

  • california-fresh-fruit-association

California fruit league changes name

August 12th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Nearly 80 years after its inception, the California Grape and Tree Fruit League announced they are changing their name to the California Fresh Fruit Association to better reflect the growing diversity of fruit its members grow.

The new name was proposed as part of a five-year planning mission to better align

  • Screen Shot 2014-08-05 at 8.48.34 AM

More apples coming

August 5th, 2014|0 Comments

Apple supply worldwide could hit 100 million tons by 2025, up from 65 million now.

Herald visits Sea-Tac to watch cherries fly to China

July 23rd, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Yakima Herald-Republic’s Ross Courtney visited Sea-Tac airport to watch cherries from the Yakima and Wenatchee areas get loaded for fast delivery aboard a China Eastern Airlines 777 cargo plane.

Courtney wrote:
Cherries sure mean a lot of work at the Seattle-Tacoma International Airport, just like they do in the Yakima Valley.

The

  • Screen Shot 2014-07-18 at 8.38.47 AM

Grab and go packaging: Cup o’ Cherries

July 18th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Chelan Fresh Marketing has introduced a new consumer pack of cherries designed for snacking on the go.

The package, called Cup o’ Cherries, resembles a lidded coffee cup. The lid, however, has a cherry-sized hole, allowing the consumer to tip a cherry into the mouth, and a nifty compartment with a

  • cherry-harvest-for-web-tj

Northwest cherries moving in huge volumes

July 2nd, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

June saw some huge shipments of cherries, averaging 332,000 boxes per day, according to the Northwest Cherry Growers.

What was expected to be the second biggest cherry crop ever has triggered enormous movement to the marketplace. June’s total came in at 10.3 million boxes.

Domestic retailers have stepped up promotions through in-store

  • NewVarietiesBreezeTree

More varieties on the way

June 9th, 2014|0 Comments

Higher-quality apples should increase consumption and expand trade.

Overcoming cherry fatigue

May 23rd, 2014|0 Comments

Marketers strategize about how to keep consumers buying cherries in the late season.

Thurlby: Northwest cherry team on the go through first crop estimate

May 16th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The promotion staff at the Northwest Cherry Growers has been all over the globe over the past several months.

Likewise, the phone continues to ring with queries from media, retailers and importers asking how big the crop is going to be and from growers informing me that there is “great potential”

  • Screen Shot 2014-05-06 at 3.32.23 PM

New cherry bags boost sales

May 14th, 2014|2 Comments

The new consumer bags protect fruit better and allow high-definition graphics, but are more costly to pack.

  • RoyalOakMazeRL

A-Mazing new technology

May 7th, 2014|0 Comments

Novel spraying system is incorporated into a maze built of rows of apple trees.

  • Screen Shot 2014-05-06 at 8.57.11 AM

Opal apple verified as non-GMO

May 2nd, 2014|2 Comments

FirstFruits seeks to head off confusion with a GMO apple that might be approved.

  • BlushCherries8011-3

Strong cherry crop possible

April 15th, 2014|0 Comments

Fruit Commission expands export efforts

  • Screen Shot 2014-03-26 at 1.12.04 PM

WSU announces drawing for WA 38 apple trees

March 26th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Washington State University will hold a random drawing to decide who will be able to plant WA 38, the latest variety from the university’s apple breeding program, during the first two years trees become available.

Washington nurseries are producing trees of WA 38 and a small number will be available for

Brandt brand is a masterpiece

January 29th, 2014|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

E.W. Brandt and Sons, a fruit growing, packing, and marketing operation in Wapato, Washington, is expanding its operations and is using RemBrandt ­Masterpiece fruit as its brand.

The moves reflect the company’s intensified focus on growing and packing after divesting its nursery division last year. Brandt’s Fruit Trees, formerly a division

  • Tieton Cider Works bottling

Who will market WA 38?

January 21st, 2014|0 Comments

Growers will be free to work with their regular packers and marketers and WSU will license them.

  • HoneycrispSchool120513gw2

Don’t give Honeycrisp away

January 21st, 2014|0 Comments

Growers must deliver quality and marketers must hold out for high prices.

  • CrunchPak

Pear slicing is not perfected yet

January 13th, 2014|0 Comments

Crunch Pak, the country’s largest fresh apple slicer, is still figuring out how best to slice pears.

  • Washington Hort Show, day 2

Ripe pears mean more sales

January 13th, 2014|1 Comment

Few consumers know how to check a pear for ripeness.

Consider the market: Good Point

January 7th, 2014|0 Comments

For a new apple variety to succeed, the marketer must understand what drives consumer and retailer preferences.

  • Tonnemaker111913gw4

Family business finds niche

January 7th, 2014|0 Comments

The Tonnemakers say industry consolidation has left opportunities for small operators to sell directly to consumers.

  • Washington Hort Show, day 2

No ban on small cherries

December 19th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Washington’s fresh cherry packers will continue to be allowed to ship 12-row red cherries, members of the Washington Cherry Marketing Committee decided at their meeting in early December.

The committee commissioned economist Dr. Desmond O’Rourke to study the financial impact on the industry of shipping 12-row cherries, the smallest size packed.

B.J.

Feedback wanted on Washington’s consolidation plan

December 6th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Four Washington tree fruit industry organizations will consolidate next summer, and the question now is how best to do it, Robert Kershaw told members of the Washington State Horticultural Association at their annual meeting.

“People keep asking me what are the odds of this coming together,” he said. “It’s a hundred

  • EasternFarmersMarkets

Going to market

December 1st, 2013|0 Comments

Farmers' markets are booming, and fruit growers are capitalizing.

  • Cold Train Intermodal

The Cold Train

December 1st, 2013|0 Comments

Since early in 2010, more produce--including apples--has been hauled east by rail.

  • Screen Shot 2013-11-27 at 1.07.19 PM

Grower comments wanted

November 27th, 2013|0 Comments

Consolidation task force seeks input.

Farmers’ markets provide feedback

November 22nd, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Steve Chinchiolo of River Bend Orchards in Ripon, California, has sold fruit through farmers’ markets since the late 1980s. While the direct marketing represents only a small portion of his total crop sales, the markets connect him with consumers and marketing trends.

Today, they sell both organic and conventional fruit weekly

  • 0038-PipFruit_Nelson120313

New Zealand’s ­audacious plan

November 22nd, 2013|0 Comments

The New Zealand pipfruit industry hopes to double its worth in the coming decade.

  • Early Pink Lady

Good Stuff

November 18th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Early Pink Lady
An early maturing selection of Pink Lady (cultivar Cripps Pink) is available from Brandt’s Fruit Trees in Yakima, Washington.

The selection matures up to three weeks earlier than the standard Pink Lady. Another distinction is that while standard Cripps Pink sometimes needs to be stored for a time to

Cider business flourishes

November 18th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Hard cider is a burgeoning industry in the Pacific Northwest, with 32 cideries at last count. But most people who learn how to make cider don’t give a thought to where they’re going to obtain the apples, says Sharon Campbell, co-owner of Tieton Cider Works near Yakima, Washington. “They assume the

  • showtime-f

Hort Show time!

November 18th, 2013|0 Comments

Washington and Michigan kick off the winter meeting season with packed programs.

  • wa-38-leader

Lottery planned for WA 38

November 1st, 2013|0 Comments

Washington State University expects big demand for trees of its latest apple release.

Michigan apple industry sets shipment record

October 23rd, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Michigan apple industry set new shipment records two weeks in a row in October, shipping 414,702 boxes of apples the week of October 12. According to the USDA-MDA Market News Service, the organization that tracks shipment numbers, the Michigan apple industry shipped 411,973 boxes of apples the

Free ag business training

October 22nd, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Washington State Department of Labor and Industries is offering a day of free training for agricultural businesses on November 15 in Tumwater, Washington. A total of 19 classes will be offered on many topics including: the nuts and bolts of a business start-up, options for young farmers,

Tucker Cellars finds niche

October 18th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Third-generation wine grape grower Randy Tucker has made wine in Washington’s Yakima Valley for 30 years. Through the decades, he’s changed business plans at Tucker Cellars to fine-tune the winery’s market niche, but he’s now facing one of the biggest changes as he approaches retirement.

Randy’s grandparents Melvin and Vera Tucker

Finding the sweet spot

October 18th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

As a grower and marketer of premium tree fruits for the fresh market, Craig Campbell had to adjust his mindset when he got into the cider-making business.

For fresh apples, he carefully monitors fruit maturity so he can pick at the best time, depending on when they’ll go to market.

For cider

  • governorchina

Cherry sales sizzle in China

October 18th, 2013|0 Comments

Online cherry sales in China were the highlight of a season that growers, marketers, and retailers would rather forget.

They like it fresh

October 17th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

If you’re a person who doesn’t like tattoos and body piercings, looks suspiciously at people with dark skin, doesn’t like to hear people speaking languages other than English, and hates people who text message while in conversation with you, you’re in for a troubled future.

“Get over it.”

That’s the advice of

Apple growers to harvest larger crop

October 17th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The U.S. Apple Association lowered its estimate of the size of the United States apple crop by 3.2 million bushels from an estimate it made August 1.

At its annual Crop Marketing and Outlook Conference in Chicago on August 23, western growers argued that the size of the western crop was

Learning from last season

October 17th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The 2012 U.S. apple crop holds some lessons for apple marketers, lessons that are not “intuitive.” For example, consumers will buy apples even at high prices.

Steve Lutz, executive vice president of the Nielsen Perishables Group, is an analyst who tries to understand people from what they do while shopping in

Top 5 things your marketer would tell you

October 17th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

1
We understand your risks and challenges. Mast said marketers understand the huge risks that growers take when planting orchards. Increasing production costs and retailers’ food safety requirements are just adding to the challenges.

“We want to make sure that small family farmers stay in existence,” he said. “If there are too

Farm markets abound

October 17th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Many growers whose orchards are in or near urbanized or suburbanized landscapes grab the opportunity to sell their fruit directly to consumers. They do so either from markets they operate at the farm or at the growing number of farmers’ markets that dot cities and small towns.

In the northeastern United

  • 37351eba015fa2f172ac2eb4c4e6d77c.jpe

Apple commission hires export coordinator

October 1st, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Randi Harnden will join the Washington Apple Commission as export coordinator starting October 7.

Her appointment is part of a staff realignment following the departure two months ago of Chris Scott, the commission’s export trade specialist. Danelle Trovato, export assistant, was promoted to his position, and Harnden takes Trovato’s place.

Commission President

  • 656429bbfa48aea6868d6bf0a72af3fd.jpeg

Winery showcases estate fruit

September 1st, 2013|0 Comments

Kerry Shiels began as Côte Bonneville’s winemaker in 2009, after getting her master’s from the University of California, Davis, and working harvests for five different wineries in California, Australia, and Argentina.

  • 6e5418203f8be05bae777401b8601448.jpeg

New York apples names

September 1st, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Those two new apple varieties formerly called New York 1 and New York 2 and now named SnapDragon and RubyFrost were named “the good fashioned way, with hard work.”

That’s according to Jeff Crist, vice chair of the board of directors of NYAG (New York Apple Growers) and a fruit grower

Pear Marketing: Connect with the customer

September 1st, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Pears are a relatively small item in the fresh produce department, but they are still important to retailers. Pears make up 1.2 percent of fresh produce sales, compared with berries at 9.7 percent, apples at 8.5 percent, and grapes at 7.5 percent.

But that’s accounting for 1.2 percent of fresh produce

  • 66ce26da79465b4325a3930044f2a8f81.jpeg

Top Five pear research needs

September 1st, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Although most pears are grown in traditional orchards, the same way they’ve been grown for many decades, there’s not a great momentum for change. Ray Schmitten, a pear grower in Cashmere, Washington, says that innovation in the orchard is less critical than finding ways to ensure that consumers have a

  • 15475d0fc3676293b83384b6403a2179.jpe

Task force to fine-tune merger proposal

August 22nd, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Members of a task force that is exploring the idea of merging four Washington tree fruit industry organizations hope to have a concept to present to producers before the end of the year.

The task force is scheduled to meet on September 13 to pin down more details about how the

  • c1326292231b1ef64738ec5c7a6071c1.jpe

Michigan growers petition to create Tree Fruit Commission

August 14th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

At field days across Michigan this summer, fruit industry leaders bearing clipboards have been seeking grower signatures asking for creation of a Michigan Tree Fruit Commission.

The idea came up in June and has been on a fast track since.

Phil Korson, executive director of the Cherry Marketing Institute, said the goal

  • d444f58e8480dcfa9373fa684585966d.jpe

Celebrating cider in Seattle

August 4th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Northwest Cider Association is planning its third annual Washington Cider Week, a ten-day celebration of craft hard cider beginning September 5 in Seattle.

Fourteen Washington cideries will participate in the event, which features more than 75 activities or special menu items at Seattle area restaurants. The publication Edible Seattle is

  • cc23964acaed1b1db0d400d4bcf2e3d7.jpe

Washington forecasts 120-million-box apple crop

August 3rd, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Washington State apple producers expect to harvest 120 million packed boxes of apples this fall, according to the industry’s August forecast, the first official tally of the season.

That’s a drop of 9 million boxes from last year. However, Michigan and New York production has rebounded from 2012 when cold spring

  • 4857475d16d97b09d5dfed4e8ecc3dff.jpe

New York apples get their names: SnapDragon and RubyFrost

August 2nd, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Names have been given to two new apple varieties formerly called New York 1 and New York 2. The names are SnapDragon and RubyFrost.

Jeff Crist, vice chairman of the board of directors of NYAG (New York Apple Growers) and a fruit grower from Walden, New York, disclosed the names during

  • 79bc6afa5ef13c0b15db00065a93d3c16.jpeg

Consumer pull

August 1st, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Proprietary Variety Management, a new company helping to commercialize  two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a different strategy from how varieties have been introduced in the past.

The company’s general manager John Reeves said the value chain starts with the breeder, goes through

  • 4bbdb7a6731dc65265a72881008bef816.jpeg

Export promotions need shipper support

August 1st, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Todd Fryhover, president of the Washington Apple Commission, says the industry needs to increase demand.
Geraldine Warner

The Washington Apple Commission is strengthening its export program in anticipation of larger volumes of apples coming onto the U.S. market in the next few years and wants shippers to support its efforts by using

  • 2f703675e59f2574406f18edf35a76582.jpeg

China could become big pear market

July 1st, 2013|0 Comments

China could become a significant market for U.S. pears. Louis Ng, who represents the Pear Bureau Northwest in China, believes China could be importing 500,000 to 600,000 boxes of pears annually within the next five to ten years. That would make China the second-largest pear export market after Mexico.

  • 07a98a9d0cc725ca31a5d60cdf3177f22.jpeg

Bing dethroned

June 1st, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Bing cherry, long the king of the Northwest industry, is losing ground to the newer Canadian varieties.

In the 2000 season, Bing represented almost 75 percent of the Northwest cherry crop. By 2012, cherries sold as Bing represented only 22 percent of the crop. Meanwhile, varieties from British Columbia now

  • 8487556cd5120cd34d38308ba016fc052.jpeg

New model for variety release

June 1st, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

RiverBelle
Courtesy of Wescott Agri Products

Two new apple varieties, Pazazz and RiverBelle, are growing in some apple orchards and coming to market through a new development process.

The apples are being commercialized by Apple Varietal Development LLC, a company organized by Fred Wescott, owner of Wescott Orchards and Agri Products in Elgin,

  • 70cbbb98317ae44d9b392607ed1ba91d.jpeg

Chelan Fruit gears up

May 15th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Orondo Ruby is a yellow-fleshed cherry that has more blush and matures earlier than Rainier.
PHOTO COURTESY OF G&C ORCHARDS

Cherry production in north central Washington State is growing at such a pace that Chelan Fruit Cooperative is planning to build a new cherry line for next season.

Reggie Collins, chief executive officer,

  • 435c7fd79c239e971bf71776a488aa4d.jpeg

First Bite

May 15th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

As the Northwest cherry season draws closer, for the first time in six or seven years I am thinking that the 2013 harvest has the potential to begin during the first days of June. If you’ve ever seen the movie Money Ball, you know the premise of determining a “winning”

Food Alliance’s future uncertain

May 1st, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A lack of funding has forced the Food Alliance to suspend its operations, though its licensed producers will be able to use the eco-label through the end of the year.

The Food Alliance, based in Portland, Oregon, established its sustainable food certification program in 1997 with the goal of helping growers

  • 478f968dac02da36de5ad8eb81d8e8c6.jpeg

Got FRUIT?

March 15th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

It’s a simple, two-word question: Got milk?

But that question marked a turning point in how consumers thought about milk. No longer was it just a healthy beverage, it was . . . essential.

Milk deprivation occurred when the bowl was filled with cereal, and the milk carton was empty; when the

No fruit, no funding

March 15th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The short fruit crop in the eastern United States last year had a dramatic impact on research and promotion programs organized under state and federal market orders. These programs are funded by checkoffs collected on a per-pound basis, so income plummeted with the reduced crop size.

In Michigan, where the Michigan

  • 4b3517a27b03f8ea202b7f87c157c4c3.jpeg

WA 38 will have a name

March 15th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The commercialization plan for WA 38 will be different than for its first release, WA 2.

Washington State University is finalizing a plan for how its ­second apple variety, WA 38, will be commercialized.

The university will send out an “announcement of opportunity” (similar to a request for proposals) inviting applications for

  • 7927387c92d3acbb9aa72d04d782d8b1.jpeg

Apple name delights grower

March 15th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Bob Meyer, an apple grower in Toppenish, Washington, is one of the first in the state to produce Washington State University’s first apple release, WA 2. Meyer, who already grows Granny Smith, Fuji, Honeycrisp, Golden Delicious, and Red Delicious, wanted to get to market early with a new variety. “I

  • 75f780508bc770e90435b571cd891aed.jpeg

Good Point: New kid on the block

February 1st, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Steve Warner

In the worldwide winemaking community, Washington State’s wine industry is the 187-year-old new kid on the block.

Although our state’s first wine grapes were planted in 1825, we’re still considered a teenager in the global marketplace. Our superior wines consistently outperform other top wine-producing regions throughout the globe, yet many

  • 3c7ca9c1d0f643727bb34ef2db8097a3.jpeg

Birth of the Washivores

January 15th, 2013|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

It all began over French fries. I was eating lunch with a group of professional women in Washington State. There was a university dean, a bank president, several attorneys, and more.

I made a comment about how many French fries are grown in Washington. The response was a tableful of blank

Organic trade association seeks input

December 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Organic Trade Association is holding town-hall forums across the country to gather industry thoughts about the association’s proposal to establish a federal organic research and promotion order.

One such forum will be held during the Washington State Horticultural Association’s annual meeting in Yakima at the end of the afternoon organics

  • 0341116ed6a13f068bd432507ac83134.jpeg

Blueberry explosion

December 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The blueberry industry has had a growth curve that growers would love to see for any fruit.
From a relatively minor industry producing about 100 million pounds of fruit annually a generation ago, production reached 887 million pounds in 2010, according to John Shelford, a long-time blueberry industry observer, analyst, and

  • 86304323669301127f9278745bfa2024.jpeg

Salish launched in B.C.

December 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Courtesy of Rich MacDonald (AAFC)

A new apple variety from British Columbia, Canada, called Salish was launched in the marketplace this fall under a new brand called “Born in BC, Raised in the Okanagan.”

Salish (formerly known as SPA493) originated from a cross of Splendour and Gala made in 1981 at Agriculture

Bob Koehler promoted by Pear Bureau

July 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Pear Bureau Northwest has promoted Bob Koehler to lead regional marketing manager. In this new position, he will serve as the liaison between Kevin Moffitt, Pear Bureau president, and the regional managers in territories throughout the United States and Canada. He will lead the development of fresh pear marketing

  • abd5f6ab3546883c8503e4f506ae0eb2.jpeg

DS 22 planned for this fall

June 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A new apple will debut in September (weather permitting), one that the breeder and marketer hope will become a signature apple of the upper Mississippi River Valley growing region.

The marketer is Fred Wescott, Elgin, Minnesota, owner of Wescott Orchards and Wescott Agri-Products, who packs and distributes apples to retailers in

New group begins work

May 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A new marketing and research group has consolidated the California cherry industry into one voice, says Chiles Wilson, chair of the new organization that became effective in early April.

The California Cherry Marketing and Research Program supersedes the California Cherry Advisory Board, which had represented growers of Bing, Rainier, Van, and

  • e58c6fec0e9efbfe57bfef5880c7e0ca1.jpeg

Going without sulfites

May 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Greg Powers knows viticulture and enology from the ground up and was manager for the family estate vineyard before taking on winemaker duties.
Melissa Hansen

Greg Powers, winemaker for Washington State’s largest organic winery, didn’t initially make organic wines for Badger Mountain Vineyard winery, even though the grapes were from his family’s

  • 25cdd583a39156994c56ebd25b41e313.jpeg

Eye-to-eye with consumers

April 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The bin porch offers customers a wide choice, and they can buy any mixture at a fixed price for a full bag. On this day, there were 17 varieties of apples and pears for sale.
Richard Lehnert

What better way for a fruit grower to experience the true feel of consumer demand

  • c469b15871e897a7c329009352b6c7f5.jpeg

From pie to health food

April 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

New, healthy products include dried cherries and tart cherry juice.

If you hear the words, “tart cherries,” and a nice oozy red, lattice-topped cherry pie springs to your mind, you’re going to really disappoint some people. The tart cherry industry has spent five years, and nearly $2 million a year, trying

  • 362e9fd0eb99ea7e15570b29c5225d0e.jpeg

Cherry research project progresses

March 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

WSU engineers are developing a vibrating actuator that will be used with a mechanical harvester to shake limbs and remove fruit without damaging the trees.

A four-year research project that aims to make sweet cherry production more efficient, profitable, and sustainable marked the halfway point with an informational meeting and tour

  • 8d6d8b56b634b4ee15dde32c8be0db26.jpeg

Rise and fall of the apple empire

March 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

While Harold Copple managed the Apple Commision between 1947 and 1957, most of the apples produced in Washington were Winesap. During that period, the commission hired a larger, year-round merchandising staff of up to 12 people to work with retailers across the country.

Formation of a Washington apple promotion program 75

Flavor and quality still paramount

March 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Of all the attributes consumers are looking for today in their food—freshness, organic, local, and sustainable—flavor and quality are still paramount. Growers, shippers, and marketers involved in delivering fruits to consumers should focus on flavor and quality before they do ­anything else, suggests a consumer culture consultant.

“Despite the economic concerns

  • d3b2518121ea105a951270c1fee9cfe7.jpeg

Cripps Pink is in expansion mode

March 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Lady in Red is one of several highly colored strains of Cripps Pink that will be marketed as Pink Lady. Lady in Red will be the variety name marked on the shipping cartons
Photo courtesy Coregeo

About half the Cripps Pink apples being planted worldwide are new, improved mutations, which could help

  • 5f8f8fc52393d0f3caded4e5ffcc8914.jpeg

B.C. growers propose apple agency

March 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Kirpal Boparai, president of the B.C. Fruit Growers’ Association, says his priority is to get money into growers’ pockets.
Terry Edwards

British Columbia, Canada, apple growers took an initial step towards establishing a national apple and promotion agency, and potential future regulated marketing, at the B.C. Fruit Growers’ Association’s annual convention in

Cherry committee up for renewal

March 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Michigan tart cherry growers will cast mail-in ballots between March 12 and March 25 to determine whether the Michigan Cherry Committee, which is organized under Michigan law to operate a checkoff program and conduct research and promotion, will continue to operate for another five years.

The Michigan Cherry Committee is supported

  • 11ae15df8f692861c4d80840beeef41f.jpeg

A flair for selling fruit

February 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Left: Sidney Kuhn, 32, owns the direct marketing arm of Kuhn Orchards. Right: David Wenk and uncle carry on the family farm that dates to 1796. Richard Lehnert Sidney Kuhn and Ben Wenk are neighbors, as the crow flies, but they’re 15 miles apart

  • a75673348e26a9c0ef739fb26eb6c00f.jpeg

New generation finds marketing niche

February 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Sidney, left, her father David, and Katy Lesser Clowney sort apples that have come back from the market unsold. They may go to Knouse Foods, the cider mill, or into the cull bin. Richard Lehnert Before joining the family business at Cashtown, Pennsylvania, Sidney Kuhn earned

  • 6fdaa7314e648c2ea6e1c62ee4c2e2ba.jpeg

Food alliance certifies eastern orchards

February 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Last year, Three Springs Fruit Farm, operated by Dave, John, and Ben Wenk in Aspers, Pennsylvania, was certified by Food Alliance. An Oregon-based organization, Food Alliance provides third-party certification that sustainable agricultural and food handling practices are used in a farm’s operation. Since

  • c4cf5c84f1fee2b30aa8ef48f8d69202.jpeg

Retail is cool

February 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Ben, 26, carries on the transition from growing fruit for processing to growing fruit for retail sales Richard Lehnert What Ben Wenk is building on has been a long time in the making.     His father, Dave, came back to the family business in

  • 3792901e19ff360fd278bc9b8c0d7e37.jpeg

Economy down, wine sales up

February 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Despite a bleak economic picture for many Americans, it’s a good time for Washington State wines. Grocery story data collected both nationally and within the state show consistent growth in the wine category for the last two years, according to marketing and category management specialists.

Since 2008, the United States has

  • c2ba326aa7c7f8ec7965e28bc1ea3d1e.jpeg

MAP funds granted for stone fruits

February 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Dissolution of the California Tree Fruit Agreement created opportunity for Washington State stone fruit, says Ingrid Mohn, FAS market development specialist. About $250,000 was redirected to a new market access program for Washington’s stone fruit.

With federal budget cuts looming, the future is murky for the U.S. Department of Agriculture’s market

Cherry marketing order passes

February 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Washington State sweet cherry growers voted to continue the federal marketing order that regulates sweet cherries.  During the referendum held in November, 92 percent of eligible growers who voted, representing 82 percent of the participating volume, favored continuing the marketing order that was established in 1957. A referendum is required

Why do new varieties fail?

January 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

In spite of the 70 breeding programs around the world developing new tree fruit cultivars, most new varieties are disappointments and don’t succeed, says a European researcher. Growers, packers, and marketers have responded well to improved clones of established varieties like Gala and Golden Delicious apples, but the industry has

Reds likely to reign overseas

January 15th, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

As the Washington State apple crop shifts in terms of varieties and volumes, the Washington Apple Commission must match its export efforts to what is happening in the industry, says Todd Fryhover, commission president.

The big upsurge in Honeycrisp, which is selling at high prices on the domestic market, will likely

Committee nominations

January 1st, 2012|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Nominations for board positions with several Pacific Northwest fruit industry groups will be held during upcoming horticultural meetings.
Cherry Marketing Committee
Nominations for three grower positions in District 1 will be held during the North Central Washington Stone Fruit Day at the Wenatchee Convention Center on January 19. Current members are: Dave

  • d366fbdfb5a7ce187902c4a2000ebab0.jpeg

Markets shrink for upscale pear

December 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Comice is the perfect pear for gift boxes, but the gift business has declined.
Courtesy Pear Bureau Northwest

Comice is sometimes referred to as the Queen of Pears, because of its superlative eating quality. “It probably has the best flavor of the whole gamut of pears,” is the assessment of Ron Meyer,

Reinventing Comice

December 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

During the Pear Bureau Northwest’s annual meeting in Portland, Oregon, last summer, its regional managers proposed ideas on how to strengthen demand for Comice pears.

Tim Corkill, regional manager for the West and Southwest, suggested that the variety needs to be reintroduced to the market with small, one-layer packages, similar to

7 billion apple slices sold

October 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Crunch Pak counts apple slices like McDonald’s counts hamburgers—and the count is nearing 7 billion slices sold since the company created the industry 11 years ago. It bills itself as the original and leading supplier of fresh sliced apples in the world.

Tony Freytag, a company founder and national marketing director,

Futures market for concentrate coming soon

October 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The status of the long-awaited futures trading contract in apple-juice concentrate hasn’t changed. It’s still coming “soon.”

“We are extremely close to being there,” said Rita Maloney, with Minnesota Grain Exchange, which is the principal futures and options market for hard red spring wheat and is developing the apple juice concentrate

How many pears can the market take?

October 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Most fresh pears nowadays are still grown on old trees in long-established orchards.

But if, through research, the Pacific Northwest pear industry were able to start growing pears more efficiently in intensive orchards with trees on dwarfing rootstocks, would there be a market for all the additional fruit?

“We’re limited now to

An apple a day…

October 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Should apple growers follow the lead set by berries and fruits like tart cherries and use health ­benefits as a way to sell more apples?

That might be a useful strategy, says Dr. Dianne Hyson, the department chair in family and consumer science at California State University in Sacramento and a

Consumers are price conscious

October 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Consumers are coming back to normal—if by normal we mean the more “old-fashioned” way—being responsive to prices and being ­willing to buy less or substitute lower-priced products if the price seems wrong.

That may make it harder to sell apples this year than it was last year. “2011 won’t look like

Count the people

October 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

If you’re looking for answers to perplexing questions—like what’s the future of Social Security, will China dominate the world, or how many apples can we grow and sell in the future—the first approach is do the math.

The answers, interestingly, are that Social Security will get financial support from a huge

  • fb45ef99d2bed4615370170aabb7920f.jpeg

The big picture

October 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

When the U.S. Apple Association holds its annual marketing and outlook conference in Chicago in August, it’s an occasion to look at the big picture. Not only do the 300 or so apple growers, packers, and shippers evaluate the size and condition of the United States crop, they try for

Reviving the British pear

September 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

British pear growers have been removing pear orchards at an alarming rate because they’ve not been profitable. Now, the East Malling Research Center in the United Kingdom is trying to demonstrate the feasibility of growing pears using modern systems.

It’s been reported that U.K. pear acreage dropped by 40 percent between

Put us to work for you

August 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

I am fortunate to travel the country meeting with apple growers, packers, and other USApple members, and hear firsthand the issues and challenges they are facing daily. I am often asked, “What are the important issues?” and I want to provide an inside look at the challenges your staff at

  • 929ac9585ad9a57d54876ec0d5d38a1d.jpeg

Quality wine by the glass

August 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

James Martin spent two years converting the ground flour of the old flour mill into a tasting room and production facility for Copa Di Vino wines. The milling machinery was left in place.

James Martin hopes to enhance the reputation of single-serving wine containers with his upscale product called Copa Di

Problems with pear ripening

August 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The ripening inhibitor SmartFresh (MCP) holds promise for maintaining pear quality over a longer period of time and reducing disorders such as scald, but the pear industry reports that some treated pears won’t ripen.

Dr. Eugene Kupferman, retired Washington State University postharvest specialist, said Bartlett pears, which are harvested in August

  • ed621279977c440183038148eb6c0ae2.jpeg

Buy local gets a boost

August 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Many growers have children in school and have been frustrated that their taxes have been paying for apples from competitors for school lunch programs.

The “buy local” movement got a shot in the arm this spring when the U.S. Department of Agriculture implemented a new rule allowing some buyers—especially schools—to specify

What do consumers think of MCP?

August 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Pear Bureau Northwest is planning a study to find out how well consumers like pears that have been treated with MCP (1-methylcyclopropene), which is sold under the brand name SmartFresh. Pears can be treated with MCP after harvest to extend their shelf life and to control scald on sensitive

  • 9a68eb24c38033042512274a3a74241b.jpeg

Management entity is a work in progress

June 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

WA 2, the first release of Washington State University’s apple breeding program, is a blushed, orange-red apple.
GERALDINE WARNER

The Washington Tree Fruit Research Commission is in the process of setting up a nonprofit organization to manage Washington State University’s new tree fruit varieties.

Once the 501(c)(3) organization is set up, the Research

  • 4ca31363d1350a6bc9b69f131a50fb6f.jpeg

Honeycrisp challenges club concept

June 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The name SweeTango captures the apple’s sweet, tangy taste.
COURTESY SALLY & WILFRID MENNELL

Honeycrisp has set the standard for new varieties to follow in terms of consumer acceptance and the returns that growers expect, apple marketers say.

t’s also one of the few varieties that producers can freely plant and sell, and

WSU to protect new varieties

June 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Washington State University is taking steps to protect its new apple variety, WA 2, in overseas countries. WA 2, the first variety to emanate from its apple breeding program, is moving into the commercialization phase and is available to Washington growers only.

Dr. Kate Evans, WSU’s pome fruit breeder, said plant

  • beb9381b18c697ce30c9851395e6f58b.jpeg

Honeycrisp season expanded

June 1st, 2011|1 Comment

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Wescott Agri Products

Right from the get-go, Fred Wescott thought Honeycrisp would be a new force in the apple market. And he bet on it. He planted orchards in Minnesota and northern Washington. And, now, his company is bringing Honeycrisp into the United States from partners in Chile, starting its ­transformation

Peaches aplenty

June 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

For more than a century, the freestone peach market in the eastern United States was dominated by two varieties. First was Elberta, a peach from Georgia that dominated production from 1880 to about 1950. Then, along came Michigan’s Redhaven, which became the world’s most-planted peach for the rest of the

  • 791044a2615788c77fb5f30e53d40346.jpeg

NY seeks marketing strategy

June 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Those new apples from New York are being prepared to come to market, with the first expected in quantity in direct farm markets in 2014 and in commercial markets in 2015 or 2016.

At least, that’s what’s envisioned in the overall plan that’s in the process of development. The apples have

Michigan growers want to market fresh cherries

May 15th, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Fruit growers in the northeastern quadrant of the country are witnessing the ongoing clamor for sweet cherries, from consumers wanting them bigger, darker, sweeter, for longer—and, if possible, locally grown. These growers want to play a bigger part in supplying them.

Michigan growers produce a fifth of the nation’s sweet cherries,

  • ff0b01907fd196c88fe92aa3c8d9a5e8.jpeg

The functional side of cherries

May 15th, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Sweet cherry promoters would like to be able to say “a bowl of cherries a day will keep cancer away,” but more research is needed before such claims can be made.

The Pacific Northwest and California cherry industries are building on past health studies to develop credible research that can be

  • 1ae92ca30da35d756ac2a63482480905.jpeg

McDonald’s boosts cherry sales

May 15th, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Since McDonald’s rolled out its new milkshakes earlier this year, the U.S. cherry industry is “lovin’ it.” Sitting like a crown jewel on top of the McCafé shake, on a pillow of whipped cream, is a bright, red maraschino cherry.

The simple act of the restaurant giant topping their milkshakes with

  • 0cd5807ea4bb167a78ef666f119dd94f.jpeg

Honeycrisp challenges club concept

May 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The name Ambrosia reflects the aromatic flavor of the apple.
Courtesy Sally & Wilfrid Mennell

Honeycrisp has set the standard for new varieties to follow in terms of consumer acceptance and the returns that growers expect, apple marketers say.

It’s also one of the few varieties that producers can freely plant and sell,

  • d9b6ff87b69529d8f57c58f43aa0902b.jpeg

The art of tart

May 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Six MBA students say a single-strength tart cherry juice produced and marketed by a grower cooperative could be a marketplace winner.

What the tart cherry industry needs is a cooperative of growers that focuses on growing and marketing one outstanding product, like natural, healthful cherry juice.

If that recipe sounds familiar, it

Promoting tart cherries on a tiny budget

May 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The tart cherry industry is in year four of an advertising and promotion campaign developed by the Chicago advertising agency Weber Shandwick and its team led by Jeff Manning, who is credited with creation of the Got Milk? campaign for the dairy ­industry.

Weber Shandwick vice president Michael Wheman came to

Washington needs to own the Syrah variety

March 15th, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The salvation to lagging wine sales of Syrah may be in Washington State owning the variety as it now does Riesling, says Bob Betz, who describes himself as an “unapologetic, unabashed ­supporter and lover of Syrah.”

Betz, of Betz Family Winery in Woodinville, first tasted Syrah in France’s Côte Rotie region

  • 9a215d0f1e8ebda74c1bf8557544a373.jpeg

Sweet cherries thrive in a sea of apples

March 15th, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Natalie, 16, greets customers and weighs the cherries they pick, using an old brass-beamed platform scale. Picking buckets hold about 15 pounds of cherries, and most U-pick customers will fill one or two.
Photo by richard lehnert

For several decades, Klenk Orchards has been an island of sweet cherries in a sea

  • 92e0d4f0dca96a564105d86227e801e5.jpeg

Washington Syrah: Rising or falling star?

March 15th, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Syrah was to be one of the stars in Washington State’s wine lineup. But something happened along the way to greatness, and wineries have watched Syrah wine sales drop and inventories build. In the short term, creativity in blending and marketing may be needed to reduce backlogged inventories, while Washington’s

Food facts and fiction

March 15th, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Appalled by what he calls “quacks in scientific garb,” Dr. Joseph Schwarcz is on a mission to demystify science, separate sense from nonsense, and help people learn to make sensible decisions about food. Despite the fact we eat (and overeat) three or more times a day, “there’s a lot of

More export focus needed

February 15th, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Because of an increasingly competitive U.S. market, the salvation of the Washington apple industry will be overseas markets, and the industry will need to become more export oriented than in the past, says agricultural economist Dr. Desmond O’Rourke.

O’Rourke sees little promise in the domestic market, where per-capita consumption of fresh

Marketers line up exclusive apples

February 1st, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Aurora
Auvil Fruit Company
For a long time, Auvil Fruit Company had been on the lookout for a yellow, good-tasting dessert apple to add to its lineup of varieties, which includes Gala, Fuji, Honeycrisp, and Cripps Pink, but not a single Red or Golden Delicious apple.

Then along came Aurora, a pale yellow

  • 45853e80dfa262767b6b73626265e8f9.jpeg

Not the first GMO fruit

January 15th, 2011|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

HoneySweet plum

Published January 15, 2011
If Okanagan Specialty Fruits’s nonbrowning apples win U.S. government approval for development and marketing, they will not be the first genetically modified fruits to come to market.

The first, of course, was the FlavrSavr tomato, approved in 1994 and used in the manufacture of tomato paste until

Last Bite — The rise and fall of the fruit box label

December 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

As this is the last article in this series, I decided to provide a brief overview of the history of the fruit box label, as described in The Ultimate Fruit Label Book, which I authored (with the help of many others).

Between the years of about 1880 and 1956, millions of

Keeping the customer satisfied

October 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Over the past ten years I have initiated a number of research trials that, when taken together, tell an important story about the link between apple quality and profitability. I often quote my mantra that “we are in the food business” along with McDonald’s, Wal-Mart, and even the slow food

  • d573c5e5598d32d131ce248bf0ed5241.jpeg

Last Bite – Exponential growth

October 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Capitalizing on Native American images to sell fruit, Skookum and Yum-Yum labels were developed in competing regions of Washington State.

After large-scale irrigation systems and a railroad network became operational in the Pacific Northwest, there was an exponential growth in the amount of fruit being harvested and marketed. This put an

Gearing up for a new season

October 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Several years ago, National Apple Week was expanded into National Apple Month, which is actually three months long and involves intense promotion of apples during the harvest season of September, October, and November.

But for apple growers and marketers, marketing of the new crop kicks off the month before. More than

The apple world in 2020

October 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A panel of experts took a look ahead at what the apple industry might be like in 2020, ten years from now.

It was part of the U.S. Apple Association’s outlook and marketing ­conference in Chicago in August.

Perhaps not surprisingly, the marketing side of the apple business seems a little fuzzier

  • a022b36d61cf9676dc38fb6b8f186ecd.jpeg

Totally RED

October 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Because the red pigments are antioxidants, red-fleshed apples do not turn brown when sliced.

Swiss nursery owner and fruit breeder Markus Kobelt hit the headlines across Europe with the ­latest apple varieties he released. They are among the first red-fleshed apples in the world to go into commercial production.

Kobelt, who owns

Pear promotions pondered

September 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A pear industry task force is looking at how the Pear Bureau Northwest might coordinate its domestic pear promotions with the companies supplying the pears.

The Pear Bureau works with 200 retailers around the United States to set up generic promotions for U.S. pears, leaving it up to the retailers to

  • dfb63c83c9e8446e5d9953b765dc0c24.jpeg

Apple Lines

August 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

John Baker, center, talks with supermarket staff in Dubai, a major market for Washington apples.

The Washington Apple Commission is running a training ­program for supermarkets in export markets to help retailers boost their sales of Washington apples and to ensure that consumers receive a high-quality product.

The commission began the retail-training

  • 53cd3299c9c7392e6d7a07a3cfa98367.jpeg

New apples for New York

July 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Dr. Susan Brown began breeding the new releases in 1996 and screened thousands of seedlings in the search.

Right from the start, Dr. Susan Brown knew what she wanted: An apple that was as delightful to consumers as Honeycrisp but without all its warts. Honeycrisp has problems that make it tough

  • e53688937842b7031b8ab833b2a5712c.jpeg

Exclusively New York

July 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A row of New York 1 apples nears maturity.

Cornell University  has had an apple breeding program for about 110 years, and it’s been quite successful. New York 1 and New York 2 are the 65th and 66th new varieties released by Cornell since breeding began, and the list includes such

  • 4cefe5950129609542b8ac517893b66e.jpeg

A grower reaches out to consumers

July 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Rosa Lynn is a chance seedling discovered on Washington’s Royal Slope. The fruit stores well.

If you discover an exciting new apple variety and want it to succeed, it’s going to take more than just delivering it to the warehouse, a marketer says.

Dain Craver has been traveling the country promoting Rosa

  • 22840fd2a34b05684b1a1b6c02e83446.jpeg

Last Bite – Low-grade labels highly valued

June 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Labels of “cooker” grade or C grade apples were usually green, yellow, or white. Today, collectors will often pay more for these rarer labels.

The color of an apple box label generally determined the grade of the fruit. A blue label meant Extra Fancy, a red label meant the second or

Keeping cherry growing profitable

May 15th, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A “dream team” of cherry researchers from across the nation is working on a project designed to help assure the profitability of the fresh sweet cherry industry in the future.

The project, entitled “A Total Systems Approach to Developing a Sustainable Stem-free Sweet Cherry Production, Processing and Marketing System,” was awarded

  • e86afea382470474c32e4b757a92d417.jpeg

Cigar box labels preceded fruit box labels

May 15th, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

In the late 1800s, cigar labels were embossed and gilded with gold leaf or bronzing.

The rationale for eye-catching, well-designed fruit box labels was to create interest and brand loyalty in the marketplace—whether it was for fruit brokers or the ultimate consumer. Such a marketing technique was used before the advent

  • fefbe67fbca48a94af0b36a19ff71a2d.jpeg

You hear that buzz?

May 15th, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

SweeTango orchards like this one at Pepin Heights produced enough fruit last year to start the buzz, which could rise to a crescendo this August if a good crop and the marketing plan come together as planned.

SweeTango apples will, nature cooperating, begin flowing to market in commercial quantities in late

Cherries still top summer produce item

May 15th, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Market research conducted during the 2009 season on behalf of the Northwest Cherry Growers shows that cherries maintain the number-one retail produce spot during the month of July, with an average dollar per square foot contribution of $208, possibly the highest number that retailers see all year.

The Northwest Cherry Growers,

  • promoting ecolabel wines

Promoting ecolabel wines

May 1st, 2010|0 Comments

A program that began by certifying vineyards in Oregon’s Willamette Valley that were following practices to protect and restore salmon watersheds has grown to include more than half the wine grape acreage of Walla Walla Valley in Washington and Oregon and several vineyards in eastern Washington.

Sustainability: imposition or opportunity?

May 1st, 2010|0 Comments

With major food companies joining the green movement, a growing number of farmers are being asked questions about their sustainability efforts and/or programs. Growers can either view the movement as opportunity or imposition, says Dr. Cliff Ohmart.

  • 00941598d38971b2d03bbcb1acce0a49.jpeg

Last Bite–From doctor to farmer

May 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The altimeter on John Kloeber’s label at right shows an altitude of 1,500 feet, a suggestion that fruit grown in orchards at high altitudes is of high quality. Upper right: The Green River Hot Springs and Sanitarium Hotel pictured in 1908.

Yakima Valley apple and pear rancher Dr. John S. Kloeber,

  • 01a80557c8db4911525da2e89b4a2b4a.jpeg

Last Bite — Legacy of labels from Montana

April 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Big M Brand is a beautiful example of a rare Montana label; it bears the production date of September 30, 1932, by Traung Label Company. Bitterroot Valley, printed by Schmidt Lithographic Company, and Equity are equally attractive apple labels.

Most fruit box label collectors focus on the Pacific Coast states—undoubtedly

Stretching storage of Honeycrisp

February 15th, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

As production volumes increase for Honeycrisp apples, the need for a longer marketing window becomes more important. Researchers like Ines Hanrahan are looking for ways to stretch storage of Honeycrisp beyond Christmas.

With consumers and retailers clamoring for the popular variety, growers have responded to the strong demand by planting more

Moving larger crops in the future

February 15th, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Focus on what you can control was the message given to growers by cherry marketers who shared thoughts on how to move larger cherry crops in the future during a panel discussion at the Northwest Cherry Institute meeting in Yakima, Washington.

Last year’s late start of the Northwest cherry season was

  • d33569302c7663c549f80533533246a3.jpeg

Last Bite – A double-duty fruit box label

February 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The ranch house still exists but the sign identifying the property, which was unusual for an area fruit ranch, is long gone.

Ordinarily, this column begins with a history of an individual or company that was responsible for a particular label or label design. However, the unique quality of the two

Washington wine industry should tell its story

February 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Although Washington State’s wine industry is well positioned in the current ‘value-driven’ wine market, a wine consultant from Napa, California, offers some suggestions to help build demand for Washington wines.

Barbara Insel, president of Stonebridge Research Group, spent a few days visiting vineyards and wineries from Washington’s Walla Walla Valley to

Wine market trends

February 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

 About 250,000 wine SKUs (store keeping units) must funnel through fewer than 700 distributors to reach 450,000 wine-selling locations.

Wine producers are learning that in this down economy, it’s much easier to make the wine than sell it, says a Napa, California, wine business consultant.

Barbara Insel, president and CEO of Stonebridge

  • 942d72d444b432ddf8e44be12d135e69.jpeg

Turn tasting room visits into sales

February 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Winery owners must have solid financial management in place, says Barbara Insel, and that would include cutting out wines that are not profitable.

With a backlog of wine inventories clogging wine distribution channels, direct marketing offers wineries a chance to supplement sales and keep cash flow moving. A wine business consultant

  • aa1dbbc42f8261fc78f4e5be6b790436.jpeg

Creating brand identity

February 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Pacific Rim’s wine portfolio includes dry and sweet Riesling, Chenin Blanc, Gewürztraminer, and a few blends, but the brand identity of “Riesling Rules” pervades all communications.

In the hands of a creative marketer, 15 years of sweat and research can be boiled down to one word: BOING. That’s the tag line

  • d3e74029220b998cfcc5661270680ba3.jpe

Early Fujis kick-start the season

January 15th, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

It’s been said that when Grady Auvil discovered an early Fuji sport in his orchard in 1993, the tree fruit pioneer predicted it would “revolutionize” the Fuji market. More than 20 years later, early strains are helping to jumpstart the Fuji market, but they haven’t replaced standard Fujis.

The Auvil Early

A new game

January 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

New apple varieties from Washington State University’s breeding program present opportunities for the state’s growers, said Tom Auvil, research horticulturist with the Washington Tree Fruit Research Commission.

WSU has just released the first variety from its breeding program, WA 2, and has more in the pipeline. These varieties will be available

  • af1f2541da093af8b7abc6896245238e.jpeg

Last Bite

January 1st, 2010|2 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Perham Fruit Company used these five labels during the 1920s and 1930s.

Some of the most beautiful and sought-after fruit labels that collectors desire are the old Perham labels. Illustrated here are the five original company labels from the 1920s and 1930s. There are variations of each label. Swan, Tulip, Violet,

  • 878ff631fe707d3ac5f61f293c5b1635.jpeg

Marketing maraschinos

January 1st, 2010|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Chopped maraschino cherries destined for ice cream manufacturers.

As well as being a major producer and exporter of fresh fruit, Carleti S.A. owns the largest cherry processing company in Argentina, which produces maraschino and preserved cherries and jams for export.

Most of the processed cherries are yellow varieties, such as Royal Ann

  • c38e79eca30b0b35b9ba0a161ad0dfe4.jpeg

Growers foresee change

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

There are too many new apple varieties, says Polish orchardist Krzysztof Hermanowicz.

New market niches, more emphasis on eating quality, technological advances in the orchard, more regional focus on food, and closer relationships with retailers are changes that a handful of tree fruit growers across the globe envision in the next

  • 7e732c214b727a4ff1638688a5a127a7.jpeg

Exotic varieties, new regions

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A new interest in clones and lesser-known varieties will drive vineyard plantings in Washington State in the next ten years, say industry experts.

Limited retail shelf space could impact the success of new varieties.

by Melissa Hansen

Crystal ball visions given by a cross section of Washington State’s wine grape industry show a

  • 02578cd6f6ba955682fa0ef2d3e1f54b.jpeg

Last Bite – The Land of the Yakamas

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Cowin paid careful attention to marketing, and his high-quality fruit stood out in the marketplace.

In 1909-1910, Earle Cowin earned the distinction of being one of first Pacific Northwest fruit growers to plant an orchard on the Yakama Indian Reservation. Established as a result of the Treaty of 1855 between the

Cherry Institute looks to the future

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

As the Pacific Northwest sweet cherry industry moves toward larger crops in the future, it will take the industry working together to achieve success, says the president of Northwest Cherry Growers. The Cherry Institute, scheduled for January 15 at the Convention Center in Yakima, Washington, aims to bring all segments

  • 106eb3816db3fbe0a3443231e3b30939.jpeg

Embracing change

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Laura Mrachek works to make a difference in the tree fruit industry.

Laura Mrachek, retiring president of the Washington State Horticultural Association, likes change.

So, when she predicts that orchardists are going to have to do things differently in the future, she sees the positive side of that.

“There’s a lot of change

How many is too many?

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

When it comes to new varieties, John Rice predicts that in the next decade, most retailers will offer five main apple varieties year round—Gala, Fuji, Granny Smith, Golden Delicious, and Red Delicious—and use the sixth slot to feature seasonal varieties, like Honeycrisp in the early autumn months and other varieties

  • c40bb78f5ce6ec87c5362c8f45c630c2.jpeg

Should WAC come back?

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A rack card developed by CMI tells consumers about the health benefits of eating apples, with a focus on fiber content.

If the Washington apple industry wants to avoid losing shelf space, it should consider reinstating a general promotion program for the domestic market, suggests Steve Lutz, former president of the

  • cf7e6111ede2139b9df6836ca393b26c.jpeg

Produce expert

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

With an office in Yakima, Washington, Wal-Mart plans to keep prices lower and buy directly from growers, cutting out the middleman, says a former Wal-Mart executive.

Former Wal-Mart insider Bruce Peterson sees the company’s recent move to do more direct buying from apple growers as one of several issues that the

  • bb4606e1e810eb5a1a5723750aa53fc4.jpeg

Market limitations

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

How new varieties will coexist with those that have already carved out shelf space is the million-dollar question.

The biggest change from a marketer’s standpoint in the next decade will be the influence of the club varieties on the marketplace, says Bob Mast, marketing director at CMI (Columbia ­Marketing International) in

  • a4c2109505700853262416d641641352.jpeg

Changes will come faster. Will you keep up?

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Agricultural economist

Two decades ago, at a time when the industry had yet to produce more than 60 million boxes of apples and Red Delicious made up almost 75 percent of the crop, agricultural economist Dr. Des O’Rourke warned that it would be difficult for Washington to hold onto its market

Apple marketing incentive

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

“If an apple were to explode like a hand grenade when it reached a stage of ripeness not permitting it to reach the consumer in good condition, we would have a red-hot incentive to do a better job. In some orchards pickers could not be induced to put a ladder

Identity crisis

December 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The flood of new apple varieties will continue until the consumer is so confused about the Washington apple identity that they might turn to something else that they can identify, predicts Dr. Don Heinicke, a grower at Orondo in north central Washington. Heinicke was asked to revisit the 1987 article

  • 2b857cd167688732482336d1ba2fbdef.jpeg

Last Bite – Groceries, politics, land, fruit

November 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Walter Bolinger became a fruit grower and packer after working for many years as a shopkeeper.

Merchant, politician, real estate developer, orchardist—each of these terms could be used to describe Walter Albert Bolinger. Bolinger was a pioneer mercantile businessman in north central Washington State, helped plat the new town site of

Industry veteran is new CEO

November 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

With more than 30 years’ experience in all aspects of the tree fruit industry, Keith Mathews became CEO in October for the new marketing firm, FirstFruits Marketing of Washington.

Mathews was executive director of the Yakima Valley Growers-Shippers Association for the past two years, and for five years in the early

  • 5850197426b33c5b910df6d366ae0161.jpeg

On the fast track

November 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Michael Weber picks some samples of Mairac in a Washington State test planting.

With apple variety breeders putting a strong emphasis on accelerating the breeding process, it only makes sense to commercialize the resulting varieties as quickly as possible.

That’s the opinion of Michael Weber, managing director of a Swiss company called

  • 17a72a5bc91d29c434f26a79fea7c4c4.jpeg

Novel approach

November 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Pete Van Well (left) and Alessio Martinelli of CIV, Italy, admire the color of Rubens apples in Wenatchee, Washington, just before harvest.

Rubens, a new apple variety from Italy, will be commercialized in North America in a novel way that is designed to reduce the risk for producers and to maximize

Five food-safety lessons

November 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The tree fruit industry can learn some valuable lessons from past food-safety scares, according to Dr. David Gombas, senior vice president of scientific and technical affairs with the United Fresh Produce Association. Growers should be aware of, concerned about, and prepared for the following:

1 Consumers don’t care about relative risk.

Major organic player

November 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Using environmentally sound, sustainable practices to produce tree fruit is one of the core values of supplier-partners of FirstFruits Marketing of Washington, a new marketing firm in Yakima, Washington.

Organic fruit will be an important part of the manifest at FirstFruits. Sales projections for organic fruit sales in the first year

  • 4caad05fb10fe5d2f248e40d27d9819f.jpe

WSU releases its first apple variety

October 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Retired WSU apple breeder Dr. Bruce Barritt checks another promising selection in an evaluation plot in a commercial orchard.
Washington State University has granted an exclusive license for its first apple variety to the Washington Tree Fruit Research Commission, which plans to make it available to any Washington State grower.

Inventions by

  • 7ebca4f0888c159fd2a50028c3f24953.jpeg

In My View – Jay Grandy

September 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The conversation among Pacific Northwest fruit growers tends to focus on the fresh market, where returns are generally more favorable. A very small percentage of apples and cherries are sold for processing—usually the lesser grade fruit. Pears are the exception. Winter pear marketing is consistent with apples and cherries, but

  • a178249a83c93d5b55a691135bb63113.jpeg

Pear export prospects

September 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

A family samples USA pears in a supermarket in the city of Dubai. The United Arab Emirates is a significant market for USA Pears.

Jeff Correa, Pear Bureau Northwest

The Pear Bureau is looking forward to marketing one of the industry’s largest pear crops for the 2009-2010 season. With warm summer weather

Tough cherry deal refocuses industry

September 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The 2009 season should have been a banner year for Northwest cherries, judging by the volume and quality of cherries shipped, the amount of retail shelf space and advertising devoted to cherries, and the feedback from the market. But for growers, it was a dud. An oversupplied market resulted in

In the Box

August 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Dear Good Fruit Grower:

Over the years, being in Connecticut and trying to equate the delight fruit testers experience in western orchards with tree-ripe fruit, has been impossible. These testers are often important in deciding what –varieties of fruit are eventually grown and marketed.

When fruit is harvested weeks before retail sales

  • 11e6787ff3d966b0d9d63d94b104e8ff.jpeg

Wine with a cause

August 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Winery owners Stacy Lill (left) and Kathy Johanson provide mentoring and scholarships for young women.

The idea was hatched on Halloween night, 2006. Over dinner with their husbands, long-time pals Kathy Johanson and Stacy Lill decided to establish a winery for a good cause; specifically, to fund college scholarships for underprivileged

  • 9ff3e87c85ee701e868ffcc612342007.jpeg

Last Bite – The story behind letterheads

August 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

For the past several years, each of these articles has focused on a particular fruit grower or marketer with distinctive crate labels. In this issue, for a change of pace, the focus will instead be on an equally distinctive form of the fruit grower’s marketing art—company letterheads.

Traung, Schmidt, and most

  • abc7b7bea767888c544d0497d8c2a639.jpeg

Good crop on the tree

August 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The Washington apple industry expects to harvest a crop of large, high-quality apples this fall, which is what buyers want.

“We’re seeing excellent size and excellent type,” said Bruce Grim, manager of the Washington Apple Growers Marketing Association.

A year ago, marketers were trying to make their old-crop apples eke out until

  • 3c4174ba8e1a96fa55e47202a9829702.jpeg

Premium Rainiers

July 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Norm Gutzwiler wants growers who put more time and effort into raising quality cherries to be rewarded.

The Washington State fresh cherry industry has asked the U.S. Department of Agriculture to introduce a premium grade for the state’s Rainier cherries.

The new grade, requested by the Washington Cherry Marketing Committee, defines the

  • bc9ccbea4d0b64dd2bcfbbac70d2e7a8.jpeg

Last Bite – An Apple A Day

July 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Wilbert “Bill” Hansen was an exception to the rule about many successful fruit industry people being born and raised in the Midwest, because Hansen grew up right in the Yakima Valley on a small hardscrabble farm near Harrah, Washington. Everyone in the family, including Bill, worked hard to make ends

  • 49b779d1c790715d648451a09d0b040f.jpeg

Big plans for WSU viticulture

July 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Dr. Thomas Henick-Kling tasted wines produced from Puget Sound appellation grapes during a visit to Washington State University’s Northwest Research and Extension Center in Mt. Vernon.

On the job only a few months, Dr. Thomas Henick-Kling already has big plans for Washington State University’s viticulture and enology program.

The Good Fruit Grower

  • 04b5ab881afc7b502c276660b2b1b2ad.jpeg

Cherums and peacotums

July 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Children enjoy novel hybrid fruits during a tasting at California Polytechnic State University in San Luis Obispo.

Zaiger Genetics, Inc., internationally acclaimed for developing interspecific fruit, is breeding cherries and plums together in the search for a hybrid cherry-plum, or cherum.

The Modesto, California, fruit-breeding company has had success in creating novel

Stone fruit crisis

July 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

Changes in the fruit industry are related to changes in the global economy, says Terry Bacon of Sun World.
California’s stone fruit industry is in a deep crisis. Growers and marketers are being squeezed out of business by rising costs, overproduction, stagnant prices, water shortages, and the difficulties of getting financing,

Canned pear assessment rises

July 1st, 2009|0 Comments

Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePrint this page

The promotional assessment on Pacific Northwest processed pears will increase from $5 to $7.11 per ton this season in an attempt to keep the Pacific Northwest Canned Pear Service functioning.

The volume of pears grown for processing has declined significantly over the past 15 years, B.J. Thurlby, manager of the Processed